Meet Indigo Grigsby of Grand Rapids area

Today we’d like to introduce you to Indigo Grigsby

Hi Indigo, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve always been interested in both fashion and content creation. I vlogged in middle school and used Movie Maker to edit my videos before uploading to my YouTube channel. As far as fashion, I was always playing dress up games online, watching What Not To Wear, and as I got older, watching look books on YouTube.

The biggest piece, though, was discovering Tumblr. It was probably the first time that I’d seen bigger bodies be normalized and celebrated. Growing up in the early 2000’s when women’s bodies were ridiculed and we were encouraged to eat yogurt to fit into our bikinis, I felt a lot of shame around my appearance. I felt fashion wasn’t worthwhile on me when I didn’t look like a model. However, years later, this would become a big part of my life, to showcase fashion on a “normal” body.

I started on TikTok in 2021, amassing 90k followers over the course of a year who were happy to find a fashion creator who looked like them. It was my creative outlet during a time when I desperately needed one. Then, spring of 2024, I started growing my Instagram as well.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
One of the most frustrating things in content creation is the algorithm on social medias such as TikTok and Instagram. Your follower count does not determine your views, the algorithm does. At times you will make something you’re proud of and know your audience would love, but the algorithm doesn’t pick it up, and you just have to try again another time.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I make midsize fashion content on TikTok and Instagram. I focus mainly on DIY, thrifted, and slow fashion (being the opposite of fast fashion). I’m pretty frugal and though I have an extensive wardrobe of unique pieces, it’s because I spend a lot of time thrifting and customizing my clothes to fit my style by cropping, dyeing, and painting on them. I like to think I represent a lot of average people out there just getting dressed every day, and hope to encourage them to have fun and DIY their pieces.

What would you say have been one of the most important lessons you’ve learned?
I think the most important thing I’ve learned is how important representation is. Both being a queer woman as well as midsize, people who may not always feel seen, feel seen by me and my content. A lot of the bigger content creators we see fit a stereotypical beauty standard and promote an aspirational lifestyle that is not attainable to most people. In 2025, I think a lot of people are more interested in what real people are doing and wearing, and not wanting to be sold anything. I am a beacon to some of these people.

Contact Info:

• Instagram: https://Instagram.com/indigosfashions