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Meet Courtney Yanick of See Why Store

Today we’d like to introduce you to Courtney Yanick.  

Courtney, we appreciate you taking the time to share your story with us today. Where does your story begin?
I have always been really pulled to aesthetics and design since I can remember, even as a young child. Growing up in nature and having the upbringing I did, what captured my attention was so much in my environment. I wouldn’t know about this formal study of beauty such as museums, art, and textiles until much later in my life. In high school, I found myself playing with clothes, and my head was always buried deep in a Teen Vogue magazine. I decided I would go to school for fashion merchandising when the time arose. During college, I started thrifting. It was fun to scavenge but also gave me the opportunity to play with my own sense of style on a college budget. After my educational experience, I jumped into retail, doing visual merchandising for different large companies. It was very good training in the workforce; however, I wasn’t creatively fulfilled. I stepped away from fashion for a bit. I had been thrifting for while at this point, and much of my personal wardrobe was vintage. I loved vintage and everything it stood for — the craftsmanship, sustainability aspect, and the fact that no one else had my clothes. I thought I should give it a go and try selling some of my vintage collection, and that’s when “See Why” was born. I started by doing a lot of pop-ups in Detroit anywhere that would take me in. Knocking on people’s doors and throwing up a single rack of clothes in cafes, event spaces, Eastern Market, etc. It was a hard but valuable lesson in confidence building and getting the feedback I needed to shift my business accordingly. I have grown so much from where I started, and so has my vintage collection. Today, I sell a curated selection of designer vintage womenswear such as YSL, Sonia Rykiel, Emanuel Ungaro, and the like. I primarily sell online via my webshop, and my pop-up appearances are quite minimal now. And for my fellow metro Detroiters, you can find See Why vintage in-store at Coup D’état in New Center! 

We all face challenges, but looking back, would you describe it as a relatively smooth road?
Absolutely not! When I first started, the vintage scene wasn’t nearly as saturated as it is today. A lot of pop-ups I would do weren’t well received, and I would be lucky to break even often. I heard a lot of “No’s” for an answer. I think anytime you’re building something that is your own, you take things personally. I still struggle with this! 

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
See Why Store is a curated selection of designer vintage womenswear. I really try to collect items that I see fitting into a contemporary wardrobe and lifestyle. I am incredibly passionate about design and craftsmanship — clothing built with intention. See Why is a collection of great foundational pieces with a kiss of quirky because fashion should still be fun at the end of the day! 

Some of my services include: 

+ styling: I offer wardrobe guidance by incorporating vintage pieces to elevate your closet through an understanding of your personal style and taste. 

+ wholesale packages: I will curate vintage collections for your retail store through wholesale arrangements. 

Any big plans?
The vintage world is always growing and shifting, and I’m very much along for the ride. It is exciting to see what the future holds in this space. Also, it is fantastic to see sustainability as a priority for consumers when shopping now. So many cool brands coming to the forefront, but vintage will always be the most sustainable option!

Contact Info:

  • Instagram: @seewhystore
  • Facebook: @seewhystore

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