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Meet Becca LaMar

Today we’d like to introduce you to Becca LaMar. 

Becca, we appreciate you taking the time to share your story with us today. Where does your story begin?
Hey! I’m Becca LaMar, owner and lead designer at Heylo Creative. I started my design journey back in 2010 when I was pursuing a degree in Fine Arts from Eastern Michigan University. After graduating, I worked as a designer in the corporate world until my husband and I had an opportunity to move to California. I started freelancing then and loved the flexibility that it offered. When we made the move back to Michigan, and I became pregnant with our first daughter, I wound up back in a corporate position – and honestly, I loved it! But I always felt that something was missing… and for me, that was human connection. 

I started Heylo Creative in 2020 while still at a full-time job, and by Spring 2021 I was putting in my notice to dive into entrepreneurship full time. Having the flexibility to put my family first has always been a huge priority for me, as well as connecting with my clients to really dive into how we can best work together. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I wouldn’t say smooth – but I also wouldn’t say too rough either. I’ve always felt so passionate about what I’m offering that I had to learn to trust that everything was going to work out how it was supposed to. If one person said no, another person was right behind them ready to say yes. In general – starting, running, and maintaining a small business is no easy task. You learn quickly that you are more than just “the designer” (in my case). I’m also the executive assistant, bookkeeper, and social media manager – you name it! I’ve recently taken the leap to add to my team, and I couldn’t be happier. It allows others to work in their zones of genius while allowing me to work in the mine. 

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a branding and website designer, specializing in minimalistic, intentional designs. I really take the time to get to know my clients and the ins and outs of their business – their values, mission, and why they do what they do. I take this information and transform it into visuals that speak to their ideal client so that they get to scale faster and attract the right audience. I would say I’m known for being able to work in a wide array of styles, such as boho, luxury, and minimalist. 

I am most proud of building my own brand around my core values: Quality, Community, and Authenticity. I have been blessed to work with amazing clients who trust me to bring their business visuals to reality. 

I would say what sets me apart from others is that I am not just here to work. I am truly invested in each and every one of my clients. I’ll be cheering you on from Day 1 (I guess my high school cheerleading career paid off lol), and committed to your journey. 

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
This question really got me thinking! When I look back at the past, branding and websites have changed quite a bit. Social Media has really ramped up the visual aspect of your business, so think about what could change in the next 5-10 years… I’m not really sure. I’m sure we will be presented with some new visual platforms, and as far as trends – they’re always changing. I’m excited to see where the future of design will take us! 

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