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Inspiring Conversations with Shane Moore of Spymaker escape rooms and Spymaker Axe Throwing

Today we’d like to introduce you to Shane Moore. 

Hi Shane, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
My name is Shane Moore, and this is my story on how Spymaker escape rooms and Spymaker Axe Throwing came to be. I was a retail district manager, and my wife was  light attendant. My district was Ohio, so I would generally leave on Tuesday and come home on Friday. As a Flight Attendant, Tracy would generally leave on Thursday and come home on Monday or Tuesday. That did not give us much time together, either as a couple or as a family. We knew something needed to change in our lives; we could not continue down the same path. So, we began to discuss opening our own business. One day, before I was about to head out for Ohio, Tracy said, “You know we love doing escape rooms; why not open our own escape room business?” I laughed a bit and headed out the door; little did I know that Tracy began to research the industry, and when I came home, there was a stack of papers she had printed detailing the escape room industry and the direction it was going. To make a short story, when she returned from her latest trip, we decided to take the plunge and get serious about opening this business. On August 11, 2017, we signed our first lease, and on December 3, 2017, Spymaker escape rooms opened its doors. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
There were so many obstacles and challenges to overcome. First, was just making enough sales to pay the next month’s rent and utilities. Looking back, I often wonder how we did it, but somehow, we did. Then was making enough money to open a second escape room at the location, then a third, and a fourth, and finally, our 5th and last escape room. Just when things started to look up, our next challenge, GM employees, went on strike in October 2019. We overcame that challenge, and again, as we started gaining traction, Covid-19 shut the state down, and specifically, the entertainment industry for 5 months. Through the grace of God, we were able to survive that obstacle. And so, in June of 2021, we signed the lease for Spymaker Axe Throwing and began construction on that building. On April 29, 2022, we opened our doors there, bringing Spymaker VR over to the new location as well. 

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We have been blessed with finding the best employees! Our team at both locations gives so much of themselves to ensure that every one of our guests has a great time and leaves wanting to come back and do it again! We are somewhat unique in the escape room industry in that we let you play the game the way YOU want to play it. So, we give you unlimited clues. You have a dedicated Spy Master watching your room, and anytime you get stuck, you can just ask for a clue. At Axe Throwing, we brought in a Professional Axe Throwing champion by the name of Miguel Tambarini who trained all of our coaches and ourselves on how to correct a person’s throws so that they can stick the axe in the target more frequently. 

What matters most to you? Why?
What matters the most to all of us at Spymaker is FUN! We want to make sure you have a memorable time with your friends and family, one that you will talk about in the weeks and months to come. We believe strongly in giving back to the community and have partnered almost every year with the Food Bank of Eastern Michigan to help bring in canned and dry goods to the food bank. We try to give donations of free games to every fundraiser that approaches us and have worked with such greater organizations as The Old Newsboys, and The Hurley Foundation. But we also support the local schools, clubs, and causes that are looking for donations, or holding charity auctions, etc. 


  • $28.00-$32.00 per person

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