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Hidden Gems: Meet Rachel DuShaw of West Michigan Organizing Company

Today we’d like to introduce you to Rachel DuShaw.

Hi Rachel, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My whole life I’ve been an organized and meticulous person. When I was little that meant organizing my doll clothes or separating my crayons from my markers. I would diligently use a planner in high school and college to make sure I never missed an assignment. And when I jumped into the communications and marketing industry, I quickly realized project management was the route for me. I found joy in creating timelines, and checklists, and keeping track of hundreds of details – I still do! I mean, planning my wedding was a breeze, and don’t get me started on how much I love creating a packing list for trips.

So, it shouldn’t have been a surprise that I took organizing my husband and I’s first home seriously. I moved kitchen items around 3 or 4 times before finding just the right spot. And figuring out how to make use of our limited storage space was a challenge I happily accepted.

After enjoying the benefits of an organized home first-hand, my small “hobby” grew into a real business idea. I know how impactful a functional, organized home can be. I also know a lot of people want to have an organized home, but aren’t sure where to start. That’s why I launched West Michigan Organizing Company!

Whether it’s a whole kitchen, a small closet, or a couple of desk drawers. Any space, big or small, can feel overwhelming when it’s your own. West Michigan Organizing Company makes clients’ lives easier by taking that burden off of their plates! By sorting, editing, and organizing I help reduce stress, simplify day-to-day tasks, and even save clients money because they always know what they have on hand. It’s an investment that makes their home more enjoyable, functional, and of course, organized.

It’s been a dream come true to use my organization and project management skills in a way that truly benefits other people.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I’ve been living by the motto “slow and steady wins the race.” Starting a business from scratch takes a lot of time and effort, especially when it comes to connecting with clients. I’ve had to make a very conscious effort to promote my business and seek out opportunities to get my name and services out there. I also made a point to connect with other entrepreneurs, including other pro-organizers. Hearing their stories and getting advice from them has made a huge difference!

Launching a business hasn’t always been easy, but it’s definitely worth it when I see a big smile on my client’s face at the end of the day.

Alright, so let’s switch gears a bit and talk business. What should we know?
West Michigan Organizing Company specializes in home organization. Specifically, I work in kitchens, pantries, closets, bathrooms, bedrooms, laundry rooms, playrooms, entertainment rooms, home offices, and more. No matter the space, services are divided into three steps – a consultation, space planning and shopping, and an organizing session.

During the consultation, I get to know my client’s space and how they use it. We discuss their wants, needs, and goals – which is important because there’s no one size fits all to organizing. Every client, family, and home is different. The organizing solutions and systems I create are customized to each person’s life.

After the consultation, I create a plan for how the space can be better utilized, and then the fun part – shopping! I’m my client’s personal shopper, finding and purchasing organizing products on their behalf. I ensure every product is not only going to fit in the space but will be functional and help them stay organized long-term. I also make sure all products match my client’s design aesthetic.

Then comes the most important part – organizing! I go into my client’s homes and get their space organized. I edit, sort, declutter, and organize the space with a new layout and products. I give my clients tips and tricks to help maintain their space after I’m gone. In the end, clients are left with a beautiful functional home that makes their life easier. Giving them more time for the things that matter most.

What sort of changes are you expecting over the next 5-10 years?
The home organization industry has become increasingly popular thanks to well-known books, shows, and social media. This is amazing for pro-organizers because it’s putting home organization top of mind for many people. Increasingly people are seeing the benefit of investing in their home and making it function better for them. People want their home to feel like an oasis that brings them joy. Having an organized home does that! I believe you should feel joy every time you open a cabinet, grab food from the pantry, or put clothes away in the closet. And if you don’t, I’m here to help.

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