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Exploring Life & Business with Emily Pieri of Addie Joy Company

Today we’d like to introduce you to Emily Pieri. 

Hi Emily, so excited to have you with us today. What can you tell us about your story?
5 years ago, I was chasing the American dream while climbing the corporate ladder. I remember looking out my office window knowing I hadn’t seen my baby or my husband for nearly a month due to the “Busy” season at work. At that moment, I felt robbed. I remember thinking, “This can’t be the life people strive & hustle for.” I was recently promoted to my dream job right before I became a brand-new mom to my firstborn daughter, Adeline. I had worked extremely hard for the past 8 years to obtain my current position, so I should have been over the moon happy about it. On the outside, my life would’ve seemed successful, but on the inside, I was constantly fighting the battle of denying myself the true opportunity of one of life’s greatest blessings– motherhood. 

For me, the pressure of feeling like I was constantly putting my family last, took a physical toll on me greater than I could have ever imagined. In the winter of 2018, I suffered from a severe back injury that came out of nowhere. I was seen by multiple doctors, and no one could truly diagnose what was happening to me. There were months that I lost my ability to walk. It was the most humbling, painful experience I have ever been through. I do feel like I need to preface by communicating that I did not work a regular 9-5 job that would allow a more balance of work and home life. I was working a mandatory schedule that only allowed me to have one day off per week, while also requiring shifts of 9 am-9:30 pm for two other days out of the week. I was trading all of my time in exchange for a salary pay, that would never be able to buy back any of the moments I was missing, and it broke my heart. This season of extreme low, is really what pushed me into entrepreneurship. I had already been dreaming about what life would be like if I had the ability to control my own time. What could I accomplish if I put in this kind of hard work towards something I loved? Was there something I could do from home, help others, and still spend time with my family? 

In the spring of 2018, I chose the path of no regret versus the path of financial comfort. I left my career to pursue the dream of opening up an online children’s boutique that would give back to families who were adopting. I just wanted everyone to be able to experience the blessing of parenthood. Parenthood changed my life in a good way, and I wanted every person to be able to experience that kind of joy. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
I would love to say I followed my dreams, quit my job, launched Addie Joy Company, and saw extreme success immediately, but that just wasn’t the case. A month after I officially launched Addie Joy Company, my husband was let go from his job. His job was what we were living off of, and it was also what was going to be paying medical bills. 

We went from a double income to one income, to no income. To say that 2018 was the hardest year for our family is an understatement. I almost gave up on Addie Joy Company before I even gave it a chance. 

We ended up moving across the country to be closer to family. Our family took us in for 3 months while we tried to solidify housing in a market with a severe housing shortage. A shortage we didn’t know about until after we had already uprooted and relocated to a new city. 

I ran Addie Joy Company from my sister’s spare bedroom and a storage unit during that time. This was a very humbling time. I felt like a failure, but I also knew I hadn’t been able to give it my all yet. 

In 2019, we settled down with housing, and I was finally able to operate Addie Joy Company from our home in one location, and it felt like I could breathe again. This was also the time I went through the largest learning curve in business. In 2020 we had an issue with our social media accounts, which ended up causing us to lose the audience we had built up since 2018. We had to start over on multiple platforms. 

It hasn’t been easy at all– but has it been worth it. 100% yes– I’m so glad I didn’t give up during the times when things looked impossible. I will never regret taking that leap of faith back in 2018. 

Alright, so let’s switch gears a bit and talk business. What should we know?
Addie Joy Company is an online children’s boutique that specializes in baby clothing. We are an advocate for adoption. With every purchase made, we donate a portion of proceeds to help fund adoptions. The logo of Addie Joy Company is a castle that represents the ” Happily ever after” families experience once they find each other through adoption. 

We hand-pick each item we sell, and now offer our own unique designs that were first introduced in the fall of 2021. We like to work with other entrepreneurs. In the past, we have collaborated with multiple other moms who specialize in the graphic design area to create some beautiful pieces that will truly bring joy to you and your family. 

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