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Daily Inspiration: Meet Audrey El-Khoury

Today we’d like to introduce you to Audrey El-Khoury. 

Hi Audrey, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstories with our readers.
I started in my small New York apartment in Washington Heights. When everyone started losing their jobs due to the pandemic – I was one of them. That was when I actually realized to stop putting my goals to the side and make a move on them. Today I run a business where I create vacation wear because every day should be lived as if you were on holiday! 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Being a business owner is never a smooth road! There are always random twists and turns. I’m still in the beginning stages of my business, and being lost can be so frustrating but mainly liberating when you figure it out! I met people along the way that I am able to vent and get advice from. Learned from mistakes I’ve made in wholesale, sampling, and more! It builds you. 

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My current collection is all handmade Bikinis, Bikini Jewels, and dresses. My business is named Off The Grid as a reminder to go explore and take ahold of your own time on this Earth! One project I’m very proud of is manufacturing 100 bikinis for The Summer Club in NYC in 2 weeks; safe to say I barely slept or ate, but that opportunity was so exciting and important for me to create custom pink bikinis for the staff there! 

What has been the most important lesson you’ve learned along your journey?
Ask for what you’re worth! Never let others lower your price! 

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Image Credits

Jessie Hopkins

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