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Conversations with Caitlyn Moore

Today we’d like to introduce you to Caitlyn Moore. 

Hi Caitlyn, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
In fall of 2020, I was speaking with my sister one day about how there’s no one store that sells everything we need. Some stores are good for everyday items, some stores are good for going out items only, but there’s no one store with everything. She challenged me by saying that I should simply create one. After this conversation, I got to work researching vendors and ways to create a website and branding ideas. I decided on the name Vital because I know that when you go to the doctor they check your Vitals to ensure you’re healthy and your body is functioning properly. I know I wanted to fill my store with items that people need, so it fit. I decided on earth tones for my brand because those are the colors that you can dress up or down and wear at almost any occasion. The models were my sister and some of my best friends, regular everyday go-getting women who don’t model the clothes with an ideal or unrealistic body type but with a body type that my customer might have. This not only boosts sales but makes the women that shop more comfortable and confident. We are an inclusive lifestyle brand that offers flattering looks for women of all shapes and sizes. Our pieces are the everyday, versatile essentials every woman needs. We are always looking for donations and support because I am the sole financial backing for my company. We are also always looking for collaborations with other brands and local events to attend. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It has not been a smooth road by any means. Being a full-time working, student has made it extremely difficult to find the time to pour into Vital, especially during the school year. Financing college, extracurriculars and Vital has made it hard to stay afloat but my loyal customers, collaborating with smaller YouTubers, and my friends and family have motivated me to keep Vital afloat even if I only have a couple of styles active at a time. 

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Vital Clothing Collections is not only different from its competitors not only because of its target audience being regular everyday women but also because the merchandise is released in collections. The items may be cohesive in color and in the way they can be dressed up or down, but no one collection is identical. Once an item is sold out from a particular collection it won’t be resold. It gives a sense of exclusivity with an affordable price. In addition, it prevents from repetitive looks or styles. 

What were you like growing up?
I’m the youngest of six children so growing up my house was always full and rowdy and never lacking in anything, especially in love. My father was an entrepreneur and particularly in sales my entire life so sales came pretty naturally for me. My first job was commission-based at Journeys shoe store and there I discovered I had a knack for customer service and sales. I discovered in college that marketing was sales on a larger scale, and with those two hand in hand I knew I could do Vital with my sales skills alone, and thus far despite my break as a result of school and finances has proven to be true. 

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Image Credits

Ellis Robertson
Ahmad
Romyah Myricks
Mallarie Littleton

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