Today we’d like to introduce you to Nevaeha Bledsoe.
Nevaeha, we appreciate you taking the time to share your story with us today. Where does your story begin?
My journey with Narvae began in a quiet, often overlooked season where I felt completely unrecognizable to myself. After enduring a series of deep personal losses the passing of my grandmother and the sudden instability of career loss I looked in the mirror and didn’t recognize the woman staring back. I felt like a stranger to my own identity, which is how the name was conceived: Narvae is a play on my name, Nevaeha, signifying a season of being “Not Nevaeha.”
I realized there was a void in the activewear market. Most brands cater exclusively to the “hustle” the grind and the relentless toughness. Through my own journey of reclamation, I realized that women in their seasons of transition need Soft Strength. I felt a calling to create a “uniform” for the woman navigating her own evolution; someone who requires the discipline to move forward but the grace to heal.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I wouldn’t say the road has been entirely smooth, but the challenges were more internal than external. The greatest struggle was getting over the fear of starting. Putting yourself out there is a vulnerable act, especially when your brand is so deeply tied to your personal story.
I had to move past the fear of being seen in my transition to realize that being vulnerable and authentic with the world about my “why” was exactly what would help other women feel seen in theirs. Once I overcame that internal resistance and committed to being intentional from picking the perfect colors to reflect my message to finalized designs the road became remarkably smooth. When you operate from a place of authenticity, the pieces tend to fall into place.
We’ve been impressed with Narvae Website: Narvae.co, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Narvae is a grounded luxury activewear brand specializing in the concept of “Soft Strength.” We are known for our curated color palettes like our signature Grounded Mocha and Dusty Blue which are designed to bring a sense of stability and peace to the wearer’s daily life.
What sets us apart is our focus on the “Becoming” phase. While other brands focus on the finish line or the high intensity workout, Narvae focuses on the woman’s internal evolution. We provide a sanctuary in the form of apparel.
Brand Pride: I am most proud of our commitment to authenticity. Narvae isn’t just about looking good it’s about the “Soft Strength” required to be your true self. I want readers to know that when they wear Narvae, they are wearing a reminder that they are allowed to be both powerful and at peace. We are currently preparing for our official launch, inviting women to join a community where their strength and their softness are celebrated equally.
What sort of changes are you expecting over the next 5-10 years?
Over the next 5-10 years, I see the activewear industry shifting away from just “utility” and moving toward holistic lifestyle experiences. People no longer just want a product; they want to belong to a movement that mirrors their values. The trend is moving toward “slow fashion” and intentionality where the clothes we wear are an extension of our mental health and our personal growth.
The Vision for Narvae In the coming years, I plan to expand Narvae far beyond the digital space. My vision includes opening at least two flagship physical sanctuaries (stores) where the brand can truly come to life. These won’t just be retail spaces; they will be hubs for the “Becoming Her” journey.
Community & Events I see Narvae leading the way in experiential wellness. I want to host curated events, workshops, and wellness retreats that focus on “Soft Strength.” Whether it’s a grounded movement session or an intimate talk on authenticity and evolution, the goal is to grow a community that supports each other in person.
The industry is moving toward deep, authentic connection, and Narvae will be at the forefront of that evolving from a clothing brand into a full lifestyle sanctuary that celebrates the woman in transition.
Pricing:
- One Price. One Mission. Every set $45. Your evolution starts here.
Contact Info:
- Website: https://Narvae.co
- Instagram: https://www.instagram.com/narvae__?igsh=MWg3dHl0eXRlamI0aw%3D%3D&utm_source=qr
