Today we’d like to introduce you to Brittany Lake.
Hi Brittany, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
Hi, my name is Brittany and I love all things girly, stylish and pretty! As a child, I would play in my mom’s clothes and high heels and I would go to the hair salon to get a fresh press and curl faithfully every two weeks! Growing up, I attended private schools, which required us to wear uniforms. I would often wear fashionable knee-high socks and colorful headbands in hopes to add a touch of my personality to my look. On the rare occasion, we were able to wear free dress, I took full advantage!
As a teen, when I started shopping for myself and figuring out my personal style, I noticed that there were not many clothes that “spoke to me”; they lacked uniqueness, style, and comfort. I also noticed that undergarments and loungewear were not one in the same. Many women, who society would consider as “plus-size” or who have a larger breast size didn’t have many options for bras/underwear/PJs; everything was pretty much standard, with boring colors and uncomfortable fabrics. I always thought to myself, “I want to change this, I can sell better clothes than this!”
Aside from clothing, to add personality to my looks, I loved styling my hair in different ways. I chose to forgo my faithful press and curl and started experimenting with various hairstyles, most of which included hair extensions. I started to notice that all the beauty supply stores in which I purchased my hair from, weren’t very inviting and the quality of the extensions were not always consistent or up to par. I just knew I could outsource better quality hair and provide exceptional customer service.
My love for fashion and my passion for quality hair is what ultimately produced my brand, BLUXEBAE. As of today, my brand, BLUXEBAE, offers intimates and loungewear, clothing apparel, shoes, and accessories, as well as hair extensions to all of our baes across the world! We truly are a one-stop shop and are so blessed to have support from so many women of varying backgrounds!
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Building my brand has not always been a smooth road. Not only do I own the title of CEO; I own the title of mom and wife as well. In addition, I work a demanding full-time corporate job. I would say finding balance in the midst of it all is the biggest struggle. Making sure I prioritize effectively and have my ducks in a row is essential to building a successful brand.
As you know, we’re big fans of BLUXEBAE. For our readers who might not be as familiar what can you tell them about the brand?
Bluxebae is a brand, currently based online, that aims to make their customers (baes) feel good about themselves. As a whole, we specialize in everything fashion and beauty which encompasses men and women’s apparel, shoes and accessories, intimates and loungewear, as well as hair extensions. I wholeheartedly believe, “if you look good, you feel good”, simply put! I relish in all the positive feedback and reviews, the selfies, and the videos of my baes showing off their best self. I take pride in making men and women feel special on a daily; whether they installed their extensions for their birthday, wearing their bluxebae joggers to the gym, or they had a super stressful week and they’re lounging in one of our comfy PJ sets…knowing I can make them feel good, feel pretty, feel feminine/masculine is what I take pride in!
Bluxebae is your one-stop shop for all your fashion and beauty needs. Our customer service is second to none and our quality items will have you back for more!
Can you talk to us about how you think about risk?
One of the major risks I’ve taken in building my brand is starting! When you initially start your brand, you don’t know if it’s going to be a success or if it’ll flop. Having the guts to begin, is a risk in itself. Investing money in something YOU believe in not knowing if others will take to your ideas, your vision, is a risk to me, but it’s a risk I’m glad I took!
Contact Info:
- Email: shop@shopbluxebae.com/ shop@bluxebaehair.com
- Website: www.shopbluxebae.com / www.bluxebaehair.com
- Instagram: https://www.instagram.com/shopbluxebae/, https://www.instagram.com/bluxebaehair/
