Exploring Life & Business with Alexa Henslee of The Cake Girl

Today we’d like to introduce you to Alexa Henslee. 

Hi Alexa, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I have always loved baking. When I was younger, I would make brownies every week just because I loved stirring the batter and licking the spoon. In 2016 my friend asked me to make her wedding cupcakes for her – which I had never done before, and I was HOOKED. I loved everything about baking, decorating, and communicating with people. I made an Instagram account, made business cards (that’s people really believe you’re legit), got a food license, and ran with it. It definitely didn’t happen overnight, but I have loved the process of getting to where I am today. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
The road has definitely had some bumps along the way, but overall, I feel so thankful to Jesus for opening so many doors for me! One of the hardest things I had to overcome was finding a kitchen to bake out of so I could be licensed. There felt like a lot of hoops to jump through and people to talk to, but it was worth it! Gaining reputability and followers has also taken time, and I’m still figuring out new ways to get my name out there. Something I have learned throughout the process is not to give up when people say no. People are for sure going to say no, you just have to find the people who will say yes! 

As you know, we’re big fans of The Cake Girl LLC. For our readers who might not be as familiar what can you tell them about the brand?
My business is baking and decorating cakes and cupcakes. I bake for all occasions – weddings, birthdays, holidays, or just because 🙂 I not only focus on the aesthetics of my products but also the taste! Both are equally important. I frost all of my cakes and cupcakes with a rich cream cheese frosting – that’s the real reason people want carrot cake anyways am I right? Since I am operating on a smaller scale, I am able to offer a personal experience catered to each customer’s specific needs. Would love to make cupcakes or cake for your next occasion! 

Is there anyone you’d like to thank or give credit to?
My parents have been my number one supporters throughout the entire process, so they deserve the most credit. My friend Megan Badger trusted me with her wedding cupcakes – she really can take credit for giving me the opportunity to find out I loved doing this! My fiancé has recently been a HUGE help to the operational end of my business – helping me put systems in place to take on more customers, as well as help with delivery, setup, and gaining new customers. Most importantly, Jesus. He ultimately has opened so many doors and given me favor with my customers – He gets all the credit! 

Pricing:

• Cupcakes (more than 24: $2.50 each)
• Cupcakes (less than 24: $2.75-$3.50 each)
• 6″ round $40
• 8″ round $50

Contact Info:

• Email: [email protected]
• Website: thecakegirl.co
• Instagram: https://www.instagram.com/_thecakegirl/?hl=en