Today we’d like to introduce you to Nicole Noteboom.
Hi Nicole, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m a proud mom of two beautiful daughters and a graduate of Central Michigan University, where I earned my bachelor’s degree in Health Science and Community Health.
In 2017, I started my own cleaning business, serving residential clients as well as apartments for Central Michigan University. Over the years, the business has employed more than 30 people. In 2018, I earned my real estate license and built another successful career, becoming a multi-million-dollar producer in real estate.
But health and wellness have always remained close to my heart. Just over a year ago, I turned that passion into Rooted Health & Wellness. My goal has always been to help people become healthier, while also striving to be the best version of myself and encouraging others to do the same.
Today, our organic, cold-pressed, two-ounce wellness shots are available in five locations, and we are continuing to grow. As Rooted continues to grow, my vision extends far beyond Central Michigan. My hope is to expand throughout Michigan and eventually across the nation, bringing Rooted into more communities while staying true to the values the brand was built on.
From building a cleaning company, to becoming a multi-million-dollar real estate producer, to now growing Rooted Health & Wellness, I’ve always believed in working hard, continuing to grow, and seeing just how far an idea can go. The sky is the limit.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’ve faced many struggles along the way. I was a single mom raising two daughters while dealing with financial stress and attending Central Michigan University full-time. There were many times when I questioned whether I could keep going or how I was going to make everything work, but giving up was never an option. I wanted to create a better life for my daughters and show them what can be accomplished through perseverance and hard work.
I also faced struggles with autoimmune issues, which ultimately pushed me to take a closer look at my own health and begin living a healthier lifestyle. What started as a personal journey to feel better eventually became a much bigger passion for health and wellness and for helping others make healthier choices in their own lives.
Looking back, I wouldn’t change any of it. The financial struggles, raising my girls while earning my degree, building businesses, and navigating challenges with my health all helped shape the person I am today. Those experiences taught me resilience, determination, and the importance of continuing to move forward even when you aren’t sure how everything is going to work out. In many ways, the hardest parts of my journey helped lead me exactly where I am today.
Alright, so let’s switch gears a bit and talk business. What should we know?
Rooted Health & Wellness was created from my passion for health, nutrition, and helping people make healthier choices. We specialize in organic, cold-pressed, two-ounce wellness shots made in small batches with real fruits, vegetables, roots, and greens. Our philosophy is simple: Real Healing Starts at the Root.
What sets Rooted apart is our commitment to quality. We use all organic ingredients, cold-press our shots, and use HPP processing to maintain freshness and quality while providing a 90-day refrigerated shelf life. I want our customers to recognize exactly what they’re putting into their bodies.
I’m incredibly proud of how quickly Rooted has grown while staying true to its purpose. In just over a year, we’ve gone from an idea to having our shots available in multiple locations throughout Central Michigan. My vision is for Rooted to become more than a wellness-shot company—it’s about encouraging people to nourish their bodies, move, hydrate, rest, and make small choices every day that lead to a healthier life. My hope is to eventually take Rooted far beyond Michigan while never losing the quality and purpose we started with. Stay Rooted.
Can you tell us more about what you were like growing up?
Growing up, I was a very active kid, but I also had a quiet, creative side. I was involved in gymnastics and cheerleading and also tried everything from bowling and basketball to volleyball and track and field. I was always known for doing flips—walking on my hands, flipping on the trampoline, or finding just about any excuse to be upside down.
At the same time, I enjoyed keeping to myself. I loved drawing and writing short stories, and I’ve always had a thing for keeping my space clean and organized. Looking back, I think I had a mix of energy, creativity, and independence from a pretty young age.
Pricing:
- 12-PACKS $48.00
- 24-PACKS $90.00
Contact Info:
- Website: https://rootedlife.health/
- Instagram: https://www.instagram.com/rooted_healthandwellness/
- Facebook: https://www.facebook.com/profile.php?id=61583984495683&sk=directory_links
