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Life & Work with Isaiah Prins of Michigan

Today we’d like to introduce you to Isaiah Prins.

Hi Isaiah , we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
So growing up I was always building stuff. There wasn’t a day that you wouldn’t find me in my parents barn working on/building something. Go karts, tractors, anything with a motor haha

I was also very much so into art. I absolutely loved it.

So yeah if you combine an artist with a hands on builder/fabricator you’ll find a guy that wants to build a name/company for himself.

I never was aiming for the sky’s when I set out to start A1 Concepts LLC . It was only a passion. Maybe the best way to describe it was just more of a way to express myself!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
So yeah like any business the first few hurdles are expected . But after months of setbacks and delays. Even lost money (again, this is just a passion at this point. I am not trying to make it big. So every lost penny started to sting) I was pretty much just fed up. Why was I wasting my time, money and name on something that wasn’t even breaking even? PASSION

Appreciate you sharing that. What else should we know about what you do?
I build racing simulators. Niche? Maybe. Cool? Absolutely!

When I started, a1 concepts LLC Racing & Flight Simulators, I wanted to not only build something that a niche crowd could afford, but something that was different. It had to stand out. It had to be better than the rest.

Every other “budget” sim racing company was making very plain generic rigs. Affordable? Maybe. But there was no prestige or value behind them. It could simply be compared to an automobile off the lot. Anyone could buy it and everyone had one

So how I was going to stand out/be different. Was I was going to turn this generic simulator that everyone had into something more personalized. So instead of the black aluminum-profile chassis everyone else was building. I was going to use a custom steel welded chassis that could be powder coated to the customers liking.

I would make the hard job of cable management easy. All my simulators would come pre wired (pug and play) ready

I would give my costumers OPTIONS.

But not only that. My hand designed and built chassis was going to be something that stood out. It would be built to the dimensions of real world race cars. In other words it would be ergonomically correct

If we knew you growing up, how would we have described you?
I was quite
Always thinking
Always trying to re-engineering things.

Contact Info:

Young man with arms crossed smiling outdoors with trees and grass in background.

Two black steering wheels with metal spokes and central hubs on a wooden surface.

Three black rubber mats with holes, labeled 'XCONCEPTS,' placed on a granite surface.

Two black and white wheelchair lift devices in front of a white pickup truck parked outdoors with trees in the background.

Close-up of a racing wheel controller with a black grip and metal spokes, mounted on a stand, with a white background.

A racing simulator setup with a large monitor, racing seat, and steering wheel, viewed from the back.

Sim racing seat with steering wheel, pedals, and large monitor on a stand, set on a carpeted floor.

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