Today we’d like to introduce you to Norma Lopez-Pomeroy.
Hi Norma, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Growing up I always had a love for photography. I loved the idea of capturing a moment in time, one that could not be replicated. I would borrow my dad’s camera and act like I knew what I was doing (I definitely did not). It wasn’t until 2019 when I first decided to pursue freelance modeling that I really fell in love with all things involving photography. Any photographer I worked with as a model, I’d bombard with some type of question involving their work. I was truly fascinated by the art form. But the thought of actually being a photographer myself never crossed my mind until 2025. I fell out of love with modeling and wanted to pour my passion into something else. I was always picking up some kind of craft and then giving up on it soon after, so I felt conflicted picking up an art form that could potentially become expensive rather quickly. That ultimately didn’t stop me. In Summer 2025, my niece was pregnant and had asked me to do a few maternity photos for her. How could I say no? She was putting trust in me and my creative skill that I hadn’t yet noticed about myself. We set up a cute little backdrop, I researched all I could, and I shot the photos on my cell phone. That’s when I knew I had found my passion. I loved being able to create my own vision, my own art, my own story. I was in control of the final product and that felt amazing to me. I went out and bought a cheap Canon DSLR, started teaching myself how to work the camera, and kept practicing my editing skills. It took about 6 months until I really started liking the work I was producing. There were moments when I thought I was never going to be as good as the photographers I look up to and that I should just give up, but I kept going. My dad was always telling me, “Practice makes perfect.” I looked up to him with any art path I pursued. He was an exceptionally creative person and saw things in a different light compared to most people. I admired that and decided he was right; practice does make perfect. If not perfect, it at least gets me closer to where I strive to be.
My husband Andrew, my family, and close creative friends have always saw my potential. They have encouraged me since day one of this journey and for that, I keep going.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It’s been more of a winding, steep uphill and steep downhill kind of road. I have faced a lot of challenges in the year that I have been pursuing photography, with most of them having been due to myself and feeling like I was never good enough. Not only that, but I lost two of the most encouraging people in my life back-to-back right before the New Year, my brother Jesse and my dad Eulalio. I was preoccupied with grief and trying to stay afloat. I had wanted to give up my new passion so badly due to depression, but I kept on going and I’m so happy I did.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
It feels weird to say, “I’m a photographer.” So, I have always classified myself as an Artist. I don’t just photograph people; I create art. Art that can’t be replicated and art that I hope makes people feel some type of emotion. Capturing people, places, or things in a way no one else sees them.
I live for a good candid moment. I love directing the scene- not posing it to be perfect. I enjoy capturing portraits, couples, and landscapes.
I take pride in my emotive editing style, which I feel also sets me apart from many other photographers.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I have a hard time trying to predict what the future may bring. My hope is that I continue growing and learning all that I can. I look forward to sharing my art with others as well as capturing peoples most precious moments.
Pricing:
- Simple Moments $80 – 40-minute session, 1 location, 1 outfit, and 10 retouched images
- Signature Story $160 – 90-minute session, 1 location, 1 outfit, 25 retouched images, and one 4×6 print
- Extended Story $220 – 2-hour session, 2 close by locations, 2 outfit changes, 40 retouched images, one 4×6 print, and one 8×12 print
- No travel fee for locations within 40 miles of Harrison, MI 48625
- Studio sessions available to add on for an additonal fee
Contact Info:
- Website: https://elartvisuals.mypixieset.com
- Instagram: https://www.instagram.com/elartistry.visuals
- Facebook: https://www.facebook.com/elartistryvisuals
- Other: https://book.usesession.com/i/7ZHVbv9jcd
