Today we’d like to introduce you to Clinton Zimmerman.
Hi Clinton, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I grew up in Big Rapids, Michigan, and my journey began at 16 when I started working in a local health food store. This early experience in natural food grocery markets throughout my 20s sparked my interest in holistic health. At 19, I decided to pursue my passion by attending school to become a Naturopathic doctor. After graduating, I continued my education while building my naturopathic practice.
Over the years working the health food store scene, I gained valuable experience in operating a retail store, which became a lifelong aspiration of mine. While actively developing my practice, I had a significant life change in 2014 when my father passed away. This prompted me to leave Ann Arbor, where I had lived for 15 years, and return to my hometown to be closer to family and to finally chase my dream.
With the amazing support of my husband, friends, and family, I took on the challenge of starting a business from scratch without a financial backing. All the while, balancing and maintaining my practice in Ann Arbor while establishing the market and a new practice in Big Rapids. Alongside this, I drafted a business plan and purchased a historic building from 1882. It was undoubtedly one of the most challenging periods of my life, but it ultimately led me to where I am today.
Despite the immense challenges, I persevered through long hours and hard work to transform the building into a welcoming space for Red Fox Market and my holistic health practice Clinton Zimmerman Wellness. I was motivated not only by my passion for naturopathic medicine but also by the desire to contribute to my community and provide a resource for others seeking healthy, local, and sustainable food solutions.
As I settled back into my hometown, I began to connect with local residents and establish a network of support. I emphasized education and outreach, organizing workshops and events to raise awareness about natural health and the importance or good clean food. This engagement helped to foster a sense of community around wellness, and slowly but surely, more people began to trust my approach to health.
Over time, the market and my practice flourished as I continued to refine my skills and expand my offerings. I incorporate various holistic therapies and develop personalized treatment plans, which resonated with my clients. The positive feedback and success stories continue to fuel my passion even more, leading to a growing reputation in the area.
Now, years later, the market and my practice have become a cornerstone of the community. I am proud to have created a safe space for individuals to support their health journeys and to educate others about the benefits of naturopathic medicine. Looking back, I am grateful for my roots in Big Rapids and the nurturing
We all face challenges, but looking back would you describe it as a relatively smooth road?
It’s been a journey with its ups and downs. Financial support was limited, which made things challenging at times. However, I felt incredibly grateful for the energy and time I could devote to my plans, especially with the great backing of my husband, friends, and family. I vividly remember working late into the night, often exhausted to the point of collapsing. There were moments when I questioned my path, wondering if I was on the right track. But my passion for opening a natural foods grocery store in downtown Big Rapids kept me going.
While I explored potential grants to support my venture, many attempts proved unproductive. Ultimately, the project relied on a small bank loan based on my business plan. One of the toughest struggles I faced was the lack of encouragement from some people when I shared my vision. Hearing doubts like “Why would you open a store here?” or “Do you think you’ll succeed?” was disheartening. Despite this, I remained committed, finding the energy to push forward each day, fueled by my belief in the mission.
Thanks – so what else should our readers know about Red Fox Market/Clinton Zimmerman Wellness?
At Red Fox Market and Clinton Zimmerman Wellness, we pride ourselves on providing a holistic approach to health and wellness. Our market offers a diverse selection of groceries, high-quality supplements, homeopathy, essential oils, and bulk herbs and spices, all focused on promoting local and healthier food options. We are known for our commitment to specialty foods, catering to gluten-free, low-salt, no-sugar, and vegan/vegetarian diets. Supporting Michigan-made products is a core part of our mission.
In addition to our market, I also operate Clinton Zimmerman Wellness, a naturopathic practice located at the back of our store. Here, we provide naturopathic consultations aimed at enhancing nutritional wellness for individuals facing various health challenges. We utilize a range of bodywork techniques, including Myofascial Release, cranial sacral therapy, and massage, to help restore structural balance and flow within the body. We are proud of our integrated approach that supports our community’s health through quality products and personalized care.
Can you tell us more about what you were like growing up?
I grew up as a farm kid and spent 14 years in 4-H, where I showed a variety of animals, including pigs, cattle, sheep, chickens, and my dog. When I was 16, I became an exchange student in the Netherlands, which profoundly impacted my life. It opened my eyes to a new world and sparked my interest in natural health, largely thanks to the insights I gained from my host family.
This experience not only broadened my horizons but also deepened my understanding of holistic approaches to wellness. Living with my host family, I discovered different perspectives on farming, nutrition, and sustainable living. Their emphasis on natural remedies and organic practices resonated with me and inspired me to integrate these principles into my own life. This newfound passion for health and sustainability has guided my personal choices and shaped my aspirations for the future.
Contact Info:
- Website: https://www.RedFoxMarket.com
- Instagram: redfoxmarket
- Facebook: Redfoxmarket
- Twitter: Redfoxmarket








