Today we’d like to introduce you to Sydney Noble.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I am a retired professional dancer, turned chronic illness warrior and entrepreneur. When I hung up my dance shoes due to a disability caused by an autoimmune disease, I decided to go all in on my scent-centered wellness brand, The Noble Brand.
The concept for The Noble Brand came about in 2016 during a time when I was learning what it meant to love and value self. I began tapping into the essence of who I was, what made me happy, what made me feel beautiful, etc. In doing that, I truly began to understand the beauty and value of those around me. On a journey of self-discovery and self-love, not only did I understand that I am royal, but also all of those around me are royal too! So I created this brand so all can flaunt their crown and own their truth shamelessly through the practice of self-care without feeling threatened by the next person doing the same.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has been anything but smooth. Being a black, queer, disabled woman who happens to juggle running a wellness brand and managing a chronic illness presents a multitude of challenges. Each day looks different due to business challenges and health flares, but ultimately, through it all, it’s taught me the power of the pivot and to be malleable like clay.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
The Noble Brand is a black, disabled, queer, woman-owned fragrance-centered wellness brand that provides luxury, non-toxic home fragrance products to help elevate self care routines. Our message is one of self love and self care. We believe that everyone is royalty in their own right and should wear their crown proudly. We pride ourselves on creating every item by hand with the finest non-toxic ingredients and on offering wellness resources, such as our wellness club, to establish inclusive, sensory-forward self care routines. Our mission is to bridge the gap between clean products and luxury quality while elevating self care routines with the addition of scent… because royalty deserves the best!
We have recently expanded our model into scent bar experiences, and wellness club dedicated to promoting wellness through scent. Founded by Sydney Noble in 2016, our business evolved from promoting self-empowerment through apparel to addressing a critical gap in the wellness market – truly nontoxic home fragrances that don’t compromise on luxury or sensory experience.
Our three-part business model provides a complete sensory wellness experience. We offer premium handcrafted soy candles, artisanal incense, and room mists made exclusively with nontoxic fragrance oils. Our interactive scent bar allows customers to create personalized scents in a social atmosphere while learning about nontoxic fragrances. Completing our approach, our wellness studio offers immersive scented mindfulness sessions, including yoga, guided meditation, and sound healing experiences that leverage the powerful connection between fragrance and emotional wellbeing.
Can you talk to us a bit about the role of luck?
Honestly, I don’t believe luck has played into any part of my business. I believe everything that I have achieved has been due to hard work, networking, and consistency. The extent to which I can contribute luck to my journey would be being in the right rooms at the right time.
Pricing:
- 3.5 oz Candles – $18
- 7 oz Candles – $35
- Incense – $20
- Room Mists – $25
- Perfume Oils – $30
Contact Info:
- Website: https://thenoblebrand.com
- Instagram: https://instagram.com/thenoblebrand
- Facebook: https://facebook.com/thenoblebrand
- Youtube: https://youtube.com/@thenoblebrand




