Today we’d like to introduce you to Rebecca.
Hi Rebecca, so excited to have you with us today. What can you tell us about your story?
I have a strong background in communication, storytelling, and community outreach shaped by an eclectic professional journey. I graduated from the University of Toledo in 2005 with a Bachelor of Arts, concentrating in Studio Painting, Art History, and Psychology.
Following college, I spent several years working for a small business in my hometown of Monroe, Michigan. I have always been passionate about both art and people, which led me into roles in marketing, graphic design, web design, and event planning at Blu Water Medi Spa Salon. During this time, I also co-opted at Art Insight Emporium, a nonprofit art studio where I helped facilitate classes, curate gallery exhibitions, and participate in community engagement events.
When the COVID-19 pandemic began, my career path shifted, and I transitioned into senior services, serving first as a Life Enrichment Director and later as an Executive Director at an assisted living facility. This experience deepened my commitment to service, connection, and meaningful engagement with others.
I was first introduced to the mission of Goodwill of Southeastern Michigan during Honors Night, where my husband, who was serving as the Monroe Community Director at the time, shared the organization’s impact. I was immediately inspired by the work being done and felt compelled to be part of it. When the Mission Engagement Director position became available, I applied, interviewed, and ultimately made the decision to step away from my role as Executive Director to join Goodwill and further advance its mission.
I currently serve as the Mission Engagement Manager at Goodwill of Southeastern Michigan, where I am dedicated to connecting people, purpose, and community impact. In this role, I lead initiatives that elevate awareness of Goodwill’s mission, strengthen community partnerships, and create meaningful opportunities for individuals of all abilities to thrive. I also oversee the vision and direction for the Art Works Program.
I specialize in translating mission into movement—engaging donors, partners, and the broader community in ways that inspire support and action. I play a key role in advancing programs such as Club Goodwill and Art Works, helping participants build skills, confidence, and pathways to greater independence.
I’m known for my collaborative spirit, creative vision, and deep commitment to inclusion. I bring a people-centered approach to my work, focusing on authentic connection and the power of shared experiences. Whether I’m developing campaigns, fostering partnerships, or amplifying participant stories, I’m driven by a passion for making a lasting impact in the communities I serve.
Outside of my professional role, I have a keen interest in visual storytelling through art and exploring the emotional connections that bring people together—an interest that continues to shape my work and perspective every day. I’m active with the Monroe Art League, where I serve as Secretary of the Board, and I’m also a member of the Kiwanis Club of Adrian and recently joined the Greater Lenawee Chamber of Commerce Board.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Nothing in this world is smooth. We struggle, we fall, and we find the strength to rise again.
Through many personal and professional challenges, I’ve made a conscious choice to remain positive and to stay grounded in integrity, making sure my actions align with my words.
Early in my adult life, I was shaped by a chaotic and uncertain upbringing. I spent a long time learning how to navigate the world, often putting others first just to keep things afloat. College was not a straight path. I worked as a server while helping my mother and younger brother maintain stability, all while trying to pursue my education. I moved between campuses and, at times, held myself back—too unsure to seek out the mentorship that could have helped me grow as an artist.
Looking back, I can see that fear and self-doubt kept me from fully stepping into my potential.
But my story didn’t end there.
After college, I was fortunate to be surrounded by strong, supportive women who saw something in me that I was still learning to see in myself. Heidi Jordan invested in my professional development and leadership. Christy LaRoy nurtured my creativity and my natural drive to serve others. Catie Reece allowed me to grow as a leader and become a more engaged and accountable member of my community.
Their belief in me helped transform uncertainty into confidence and gave me the courage to keep moving forward.
We’ve been impressed with Goodwill of Southeastern MI, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Goodwill Industries of Southeastern Michigan began in 1958 when a group of concerned citizens approached the Adrian Chamber of Commerce (now Lenawee) about the number of individuals with disabilities in the community. From its early beginnings of seeking donations to process and offer for sale, to the current operation of five stores in Adrian, Dundee, Lambertville, Monroe and Saline, eight donations centers, three mission service centers, one bookstore in Temperance and three micro-enterprise stores, Goodwill is also doing industrial work for local industries and providing a wide range of training and employment services, Goodwill Industries continues to assist persons with disabilities and other barriers to employment. In serving more than 2,000 people annually, Goodwill always seeks collaboration where possible, and has established several strong relationships with local government authorities, school systems, non-profit organizations, and businesses. Since 1976, Goodwill’s services have been certified by CARF and the Commission on Accreditation of Rehabilitation Facilities. Goodwill Industries is run by a 12-member Board of Directors under the direction of a President/CEO, and a staff of more than 250 employees.
We are more than a nonprofit; we are a local social enterprise, meaning every donation and every purchase directly fuels programs that create real opportunities for people right here at home. Unlike many organizations that focus on a single service, Goodwill SEMI provides a full continuum of support—from basic life skills and community inclusion to vocational training, job placement, and even entrepreneurship through programs like Art Works. What truly makes us different is our hands-on, personalized approach. We meet individuals where they are, whether they’re entering the workforce for the first time, overcoming barriers, or rediscovering their independence. We walk alongside them every step of the way. We are also deeply collaborative. By partnering with local schools, mental health organizations, businesses, and community agencies, we create a network of support that extends far beyond our walls and strengthens the entire region. And while our mission is people-focused, our impact goes even further. Through recycling and reuse efforts, we’re also helping protect the environment, keeping millions of pounds of materials out of landfills and turning donations into both opportunity and sustainability. We are proud to say we are a Zero Waste Facility and last year we kept 93% of donations received out of landfills. We are the preferred Lenawee County cardboard recycler. We are the only e-waste recycler in Lenawee County and even accept CRT TV’s and Monitors. We provide paper shred services to the community as well, with shredding over 255,000 lbs. of paper last year.
At the heart of it all, what sets Goodwill SEMI apart is this: Everything we do stays local, supports local people, and builds a stronger, more inclusive community for everyone.
We are most proud of our core values that steer our mission forward. They are: People, Integrity, Stewardship, Empowerment, Recognition, Spirit, Teamwork, Open Communication, and Continuous Improvement. It is through these core values that we guide our participants, staff, and community to create a stronger community to live and work in.
We mostly want people to know and understand that every donation to Goodwill, every item purchased in our stores, creates real change right here in our community. What may seem small: a bag of clothing, a household item, a simple purchase—becomes an opportunity for someone to build a better future. Because of the support of our community, individuals we serve gain access to life skills, job training, education, and meaningful opportunities for inclusion and independence. These aren’t just programs; they are pathways to confidence, purpose, and belonging. When the community chooses to donate or shop with Goodwill, you’re not just giving items a second life, you’re helping people discover their potential and strengthening a culture of compassion, connection, and opportunity for individuals of all abilities. Together, we are building a more inclusive, supportive, and thriving community.
Is there any advice you’d like to share with our readers who might just be starting out?
My advice to young professionals starting in the workforce is to find someone you connect with and admire, then listen, learn, and say yes to opportunities. Don’t fear failure; it equals growth and creates resilience. Always read to learn more, wherever your interests lie. Don’t settle; be okay with burning things to the ground and closing doors that don’t serve your vision of where you want to go in life. Stay positive, no matter what.
Contact Info:
- Website: https://www.goodwillsemi.org/
- Instagram: https://www.instagram.com/goodwillsemi
- Facebook: https://www.facebook.com/GoodwillSEMI
- LinkedIn: https://www.linkedin.com/company/goodwill-industries-of-southeastern-michigan
- Youtube: https://www.youtube.com/@GoodwillSEMI49221
