Today we’d like to introduce you to Mary Gunther.
Hi Mary, please kick things off for us with an introduction to yourself and your story.
Hi! I’m Mary Gunther, the G, behind the Social G and Founder/CEO. Since I can remember, I have always had a passion for people, entrepreneurship, and small business development. My Grandma (my Mom’s Mom) was a business owner/entrepreneur in the 1960’s and 70’s, a very uncommon time for a woman to own a business, and I grew up heavily influenced by her stories of hiring a team of over 100 women, making deals with Ford Motor Company, and being an all around boss lady. (She also had 6 children she was raising!) Because of her influence, I always knew I wanted to start a business of my own, but just didn’t know what it would be until I founded The Social G Co. in 2023, which was something that brought together all of my skills, education, and career experience. Through The Social G Co., we are able to help business owners, companies, and brands not just by managing their content, but we decode the data, reflect their voice, and bring smart structure to their growth! Our goal is to make social media feel aligned, strategic, and human again – and stop the scroll!
More about me: I am a West Michigan native, proud Grand Valley State University alumni (B.A.), and I later went on to pursue a Master’s Degree in Organizational Development from Western Michigan University (M.A.) I have also had the pleasure and honor of being involved in some of the most exciting and impactful times in Grand Rapids’ history, having worked for the Grand Rapids Downtown Development Authority during the time it was rebranded to Downtown Grand Rapids Inc., and going on to work for the Grand Rapids Downtown Market where I was the Director of Human Resources and Operations and highly involved with the Market Hall tenants, the culinary program and incubator kitchen. These experiences grew my love for the West Michigan community immensely.
On a personal note, I have been married for 10 years to my husband Brandon and we have two children: William and Grace, aged 7 and 5. They are the #1 loves of my life.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The road of building a business is challenging and full of ups and downs. Like most business owners (who are also parents), I’ve had my fair share of struggles – from finding the right talent and ideal clients to normal growing pains of building a business from the ground-up – all while towing a careful line of family and business priorities.
Business development, operations, processes, and delivering a high quality service are always top of mind for me – as is being a engaged Mom to my kids. I believe in constant growth – both personally and professionally and have a high bar for myself.
That all being said, a recent challenge was ironically outgrowing our own brand! A streak of higher profile clients, a national grant, and a groundswell of community recognition created a natural inflection point for our company when I realized we had to evolve – both visually and in our messaging. The result was a lot of hard work in Summer 2025 when I tackled a complete “rebrand refresh”, while simultaneously leading the team and having my kids home for summer break. Wow – it was intense, but the result has been amazing and I am more confident than ever entering this new era.
We’ve been impressed with The Social G Co., but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Here’s how we describe ourselves and what sets us apart from other social media marketing agencies:
We believe social media isn’t about making noise. It’s not about posting just to post or filling space in someone’s feed.
It’s about connection—building real relationships with the people who matter to your business. At The Social G Co., we believe every post should have a purpose.We bring real strategy, clear structure, and a voice that actually sounds like you—not a template, not a trend.
We don’t guess. We ask.
We learn your business, your goals, and the heartbeat behind what you’ve built—so every post, ad, and interaction is intentional, aligned, and designed to build trust.
Because social media success isn’t luck.
It’s strategy. Personality. And real connection.
We don’t just make your content likable—we make it purposeful. So you can stop making noise…and start building relationships that actually grow your business.
Services:
The Social G Co. | Serving Up Connections That Click
• Fully Managed Social Media Strategy & Management
Your embedded social team – strategy-led content that reflects your voice and moves the needle.
• Paid Social & Campaign Management
Data-backed Meta ads and campaigns designed to drive leads, not just likes.
• Content Creation & Brand Voice Development
Real strategy. Real voice. Real results. We help brands show up with clarity, confidence, and consistency.
• And more: We partner with ‘best in industry’ businesses for Web Design, SEO, Influencer Marketing, and more! You can have it all with The Social G Co., including stellar hospitality and communication.
I am most proud of helping businesses have a social media presence that they are not only proud of, but one that is strategically tied to business goals and moves the needle for their business. In a world of nonstop AI, I am proud of the fact that we are growing community and relationships online. I love seeing our clients pleased with our work and giving them the peace of mind that they have an embedded marketing team who is invested and available to them. We put hospitality back into marketing services!
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
In addition to my Grandma who inspired my entrepreneurial journey, I have to give credit to my business coach, team members, and clients who all help me learn and grow every day. On a larger scale, West Michigan is full of inspiring people whom I meet each week at various networking events or gatherings. The people in our community always offer me a new perspective or relevant information and news, and for that, I’m grateful!
Contact Info:
- Website: https://thesocialgco.com/
- Instagram: https://www.instagram.com/thesocialgco/
- Facebook: https://www.facebook.com/thesocialgco/
- LinkedIn: https://www.linkedin.com/in/marykgunther/
- Youtube: https://www.youtube.com/@TheSocialGCo.
- Other: https://share.google/S9rHjQyiqSNhih8fW
