We recently had the chance to connect with Asia Denson and have shared our conversation below.
Asia, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What do you think is misunderstood about your business?
Denson Construction Services is often misunderstood as only a construction firm, when in reality we also provide development, construction management, and strategic guidance focused on affordable housing, energy efficiency, and community impact.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Asia Denson, owner of Denson Construction Services, a Detroit-based general contracting and construction management firm specializing in residential, multi-unit, and affordable housing projects across the city. Construction is in my blood—my father and brother are brick masons, and my grandfather owned his own construction company as a carpenter. I built my company with a deep respect for Detroit’s neighborhoods and a commitment to doing things the right way. What makes our work unique is our hyper-focus on Detroit, hands-on project management, and integration of energy-efficient, community-driven development.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who taught you the most about work?
My mom taught me the most about work by example. She worked hard every day and showed us that consistent effort always pays off in the end. She emphasized that being honest and having integrity are priceless—because your name and reputation matter more than anything. She also taught me that it’s okay to be yourself, to stand confidently in who you are, and to never compromise your values just to fit in.
Was there ever a time you almost gave up?
Yes—there was a time I almost gave up. Around my fifth year in business, work slowed down significantly and I was struggling to cover basic bills. I even went on a few engineering job interviews because I needed stability, but I ultimately chose not to accept any of the offers. That moment forced me to believe in myself even more. I doubled down, worked harder, stayed consistent, and learned that persistence and faith in your vision always win in the end.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Whom do you admire for their character, not their power?
The person I admire most for their character—not their power—is my mom. She carried herself as a classy, respected woman with style and elegance, but she was also firm and unwavering when it mattered. She didn’t have to be loud to be heard; people respected her because of how she carried herself, her integrity, and the standards she set. She showed me that true strength comes from character, confidence, and knowing who you are.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you knew you had 10 years left, what would you stop doing immediately?
If I knew I had 10 years left, I would stop procrastinating—especially on the important things that truly matter. I’d focus even more on spending priceless time with my family and close friends, and I’d stop waiting for the “perfect” moment to launch my podcast. Life doesn’t wait, and neither should purpose.
Contact Info:
- Website: https://www.dcsllc.pro
- Instagram: https://www.instagram.com/densonconstserv/
- Linkedin: https://www.linkedin.com/in/densonconstructionservices/
- Twitter: https://x.com/densonconstserv
- Facebook: https://www.facebook.com/DensonConstServ/
- Youtube: https://www.youtube.com/DensonConstructionServices
- Other: https://www.tiktok.com/@ladycontractor
