Today we’d like to introduce you to Morgan Brand.
Hi Morgan, we’d love for you to start by introducing yourself.
I actually started working when I was just 8 years old in my grandmother’s restaurant. That’s where I learned my work ethic; watching her show up every day, no excuses, no shortcuts. Both of my grandmothers (they grew to be best friends) raised me with a “sink or swim” mindset… and I decided early on that I was going to swim.
I became a single mother at 19, and that pushed me even harder. By 22, I dropped out of school and I stepped into the beauty industry and became a lash tech. I didn’t have much at all; my first apartment didn’t even have furniture. The only things in there were the lash supplies and furniture I needed to work. But I had vision, hustle, and faith.
I built my business without help, without handouts, and without shortcuts. I just kept leveling up, one season at a time. Every challenge became fuel. And that’s how I’ve grown into the entrepreneur, educator, and CEO I am today.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth ride. My journey has had challenges long before I ever became an entrepreneur.
I experienced homelessness twice as a child, and that shaped a lot of who I am. Growing up taught me early on that if I wanted a different life, I would have to build it myself. That kind of upbringing forces you to grow up fast, develop grit, and learn resilience in a way most people never have to.
Later, becoming a single mother at 19 while still trying to find my footing in life was another huge obstacle. When I became a lash tech at 22, I was balancing motherhood, bills, survival mode, and trying to grow a brand at the same time.
I didn’t have mentorship, financial support, or handouts. I’ve had slow seasons, clients not show up, moments of burnout, and seasons where I questioned if I could keep going. But every struggle forced me to level up. Every setback made me stronger, smarter, and more driven.
Those challenges; from childhood to adulthood, built the discipline, resilience, and resourcefulness that I bring into my business today; and also teach to my teenage son. It’s the reason I’m able to show up, serve my clients, and continue growing Bél Amour into the brand I always dreamed of.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a lash technician, educator, and CEO of Bél Amour; a beauty brand I’ve built over the last decade that specializes in high-quality lash extension services and professional lash supplies. I’m known for my precision, my consistency, and the way I combine technical skill with true artistry.
I’ve been lashing for 10 years (January 2015) , and in that time I’ve expanded into mentorship, education, and product development. I offer a full range of tools designed to make other lash artists’ work easier and more consistent. My mission has always been to elevate the lash industry through reliability, quality, and education.
What I’m most proud of is the impact I’ve made. From servicing over a hundred clients each month, to mentoring other lash techs, to building Bél Amour from absolutely nothing. I’ve created a brand that makes lash artists feel seen, supported, and inspired. It means a lot to know that my story helps other women believe they can start with nothing and still build something meaningful.
Another thing that sets me apart is my personality. I take my craft seriously, but I also create fun and silly content that shows the real, human side of entrepreneurship. I love bringing humor, relatability, and authenticity to my platforms. It helps my audience connect with me beyond the business. Where they get to see the mom side, the wife side, the dog mom side, the boss side, and the goofy side.
What truly makes me different is that I built all of this through real adversity, discipline, and self-taught mastery. I know what it’s like to have nothing, so I pour that grit and passion into every service, every product, and every interaction. I focus on luxury, education, connection, and creating a community that feels like home.
How do you define success?
For me, success isn’t measured in money, titles, or how many followers I have. Success is personal. It’s rooted in the people who shaped me and the people I’m building for.
Success looks like retiring my parents; the two people who loved me, pushed me, and spoke life into me even in the hardest seasons. They taught me to dream boldly, even when we didn’t have much. Being able to give them rest after a lifetime of sacrifice… that’s my “I made it” moment.
Success looks like my siblings and I standing shoulder to shoulder, building something powerful together. We went through so much growing up, and through every hardship we stayed close. They are my first friends, my forever team. Doing life and business with them is a blessing I don’t take lightly.
Success is my son watching me chase the dreams that once felt impossible. I want him to look at my life and understand that anything he envisions for himself is within reach. I want him to see courage, consistency, and faith in action.. so he knows he can break every barrier too.
And success is retiring my husband and having him run logistics behind the scenes, building our family legacy beside me. The idea of us creating something generational together fills me with so much emotion.
At the end of the day, success to me is simple:
It’s giving my family the life we once prayed for.
It’s turning pain into purpose.
It’s making sure everybody I love is taken care of because I refused to give up.
That’s what success feels like in my heart
Contact Info:
- Website: https://Www.belamourbrand.com
- Instagram: Morgan_brand313
