Today we’d like to introduce you to Julie Reisner.
Hi Julie, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I was working in banking, training and development and was very good at what I did. One Friday, I walked into the office and was called into my bosses office and was fired on the spot still to this day for reasons unknown. I call it the best worst thing that ever happened to me.
After that, with two little kids at home, I decided I still wanted to work part time as I had worked since I turned 16, so I took jobs that came easy to me: office managers, assistants, etc. One day, I saw an ad for a Real Estate Assistant. I took it. While I worked for this person for a little over three years, I decided that I what I really liked about working was helping people. It really didn’t matter in what. T&D, assisting, or whatever, just helping was where I felt fulfilled. When you work side by side with someone in a service business like real estate, you start to see if you became an agent, what you would do differently, or how you would build your business. So after I left them to help another person start their real estate adjacent coaching business, now a multi-million dollar business, I thought well, I should get my license! I did and the day I got my license I got my first listing and have never looked back.
So yes, it started by. getting fired, but was the best worst thing that happened to me.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Not a smooth road at all! Getting into real estate is hard and has a LONG on ramp to success. Most people think it is easy money. We just open doors, write a contract and BOOM we make a lot of money in the process. What they don’t know is how hard it is to build up clientele that trust us enough to allow us to use us through the most stressful, highest dollar transaction of their lives.
The process to get your license is easy, take a class, take a test and you get your license and can practice real estate. The issue is training. The job is evolutionary and it because of that, you always have to be learning and bettering yourself and your craft. If you aren’t willing to do that, this isn’t the job for you.
As you know, we’re big fans of NextHome ONE. For our readers who might not be as familiar what can you tell them about the brand?
NextHome ONE is a full-service real estate brokerage built on a people-first standard.
We serve West Michigan with clear communication, strong market knowledge, and high-quality marketing on every listing. Our culture is built around real guidance, not pressure or shortcuts. Clients get a team of trained, supported agents who value accuracy, service, and long-term relationships.
What the brokerage specializes in:
• Full-service listing and buyer representation
• Senior and encore-housing education
• Support for long-time homeowners returning to the market after 10+ years
• First Time Homeownership education
• Veteran Homeownership education
• Investment ownership council
• Professional photography, floor plans, video, staging guidance, and detailed market analysis
• Agent development so every client works with someone competent and prepared
• While we are all independent contractors, we work closely and collaboratively so we are all learning from one another
What we’re known for:
Our “Humans over Houses” philosophy, clean marketing, strong community involvement, and a reputation for handling complex situations with calm, expertise, and transparency.
About me, Julie:
I’ve been in real estate for 15 years and built NextHome ONE to raise the standard of what a brokerage should feel like. I’m a broker, author, coach, and mentor, and my work centers on education and service. I’m most proud of creating a space where clients feel seen, protected, represented by a bulldog and informed, and where agents feel supported instead of overwhelmed.
I’m known for giving straight answers, anticipating issues before they become problems, and simplifying complicated decisions for homeowners. My approach is steady: tell the truth, show the data, and protect the humans behind the move.
If you’re buying, selling, downsizing, or navigating a major life transition, NextHome ONE offers a thoughtful, modern, no-nonsense real estate experience. You’ll work with professionals who care about accuracy, safety, community, and your actual goals, not just the closing table.
Can you tell us more about what you were like growing up?
I grew up in a home where family came first, faith guided our decisions, and community involvement wasn’t optional. You showed up for people. You volunteered. You helped your neighbors. That environment shaped me long before real estate did. Tennis taught me discipline, and the arts gave me creativity, but it was those core values that stayed with me. They’re why I lead with connection, why I care so much about people feeling supported, and why community service still feels like a natural extension of who I am.
Contact Info:
- Website: https://JulieReisner.NextHome.ONE
- Instagram: https://www.instagram.com/juliereisner_realtor/
- Facebook: https://www.facebook.com/julie.reisner/
- Youtube: https://www.youtube.com/@juliereisnerrealtor8046
- Yelp: https://www.yelp.com/biz/julie-reisner-next-home-one-kalamazoo
