Today we’d like to introduce you to Brittany Satterfield.
Hi Brittany, so excited to have you with us today. What can you tell us about your story?
My journey into entrepreneurship really began with a simple passion, helping businesses grow in a way that feels strategic, not chaotic. Early in my marketing career, I noticed that many business owners were investing significant time and money into digital marketing without seeing clear results. There was often a disconnect between what agencies delivered and what businesses actually needed to grow. That realization pushed me to create something different, a results-driven, transparent agency that genuinely aligned with client goals.
That’s how IMPACT Digital Marketing was born. I started small, partnering with local businesses and focusing on measurable outcomes rather than vanity metrics. Over time, as our clients grew, so did our vision. We began attracting more multi-location and franchise-based businesses, which opened an exciting opportunity to specialize. We developed what’s now a high-performing franchise lead generation system that helps franchise brands attract, nurture, and convert quality leads through integrated SEO, social ads, and CRM automation.
At the same time, we recognized that many growing brands needed senior-level marketing leadership but weren’t ready for a full-time CMO. That inspired us to introduce Fractional CMO services, allowing businesses to access high-level strategy, team alignment, and campaign leadership on a scalable basis.
Today, IMPACT Digital Marketing partners with both local and national brands, but our mission remains the same, to simplify growth, empower business owners with clarity, and deliver marketing that truly makes an impact.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Definitely not always a smooth road, but every challenge has shaped who I am as a leader and how our agency operates today. Like many entrepreneurs, I started out wearing every hat: strategist, account manager, creative, bookkeeper, you name it. In the early days, finding a balance between client delivery and business growth was tough. I had to learn to build systems, trust my team, and delegate so that we could scale sustainably without sacrificing quality.
Another big challenge was navigating growth during shifting market conditions, especially as digital marketing evolved so rapidly. Algorithms change, platforms come and go, and client expectations continue to rise. It forced us to stay ahead of trends, constantly innovate, and build strategies that stand the test of time.
When we began expanding into franchise marketing and fractional CMO work, it brought new layers of complexity, coordinating with multiple locations, aligning messaging across different markets, and helping leadership teams stay focused on strategy, not just tactics. But those challenges ultimately strengthened our processes and deepened our expertise.
Looking back, the obstacles were the best teachers. They pushed me to become more resilient, more strategic, and more intentional about how we grow, both as a company and as a team.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
At IMPACT Digital Marketing, we help businesses grow through intentional, results-driven digital strategies. Our mission is simple, to make marketing clear, measurable, and aligned with real business goals. We specialize in creating customized marketing systems that drive qualified leads, convert them into customers, and build long-term brand visibility.
Over time, we’ve evolved into a leading partner for franchise brands and multi-location businesses, helping them scale effectively. We integrate a multi-channel approach, ie SEO, paid advertising, and automation through our CRM, IMPACT Pro, allowing franchise owners to track and utilize AI to nurture leads in one seamless platform.
We’re also proud to offer Fractional CMO services, giving growing businesses access to senior-level marketing strategy without the overhead of a full-time executive. This offering bridges the gap between tactical execution and big-picture growth planning, helping leadership teams make smarter, data-backed marketing decisions.
What truly sets us apart is our commitment to transparency, collaboration, and accountability. We don’t believe in one-size-fits-all marketing or vanity metrics, we focus on results that matter. Every campaign we run is built on strategy, data, and partnership.
Brand-wise, I’m most proud of how we’ve grown through relationships and results, not gimmicks or trends. Our clients see us as an extension of their team, not just another vendor. That trust is the foundation of our success and what keeps us inspired to keep raising the bar for what marketing can achieve.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
I’ve been incredibly fortunate to have amazing people in my corner throughout this journey. First and foremost, my dad, Craig, deserves so much credit. He’s been an entrepreneur my entire life and set an incredible example of hard work, resilience, and integrity. As a provider for our family of six children, he taught me what it truly means to lead by example, to build something from the ground up, stay humble, and keep going even when things get tough. His guidance and encouragement have shaped how I approach both business and life, and I carry those lessons with me every day.
Beyond my family, I’m so grateful for the team at IMPACT Digital Marketing. None of this would be possible without their creativity, dedication, and shared passion for helping our clients succeed. They’re the heart of everything we do, and watching them grow and innovate inspires me constantly.
I’ve also been blessed with supportive clients and partners who believed in us early on, those relationships helped build the foundation of our agency. Having mentors and peers in the marketing and business community who are willing to share their insights and push me to think bigger has also been invaluable.
In the end, success is never a solo effort. It’s the collective energy, belief, and collaboration of so many people that makes this journey meaningful, and I’m deeply grateful for every one of them.
Contact Info:
- Website: https://impactdms.com
- Instagram: https://www.instagram.com/impactdms/
- Facebook: https://www.facebook.com/impactdms
- LinkedIn: https://www.linkedin.com/in/brittanysatterfield/
- Youtube: https://www.youtube.com/channel/UCqjP8Y5LbBftL1yfPZ9xpFA
