Today we’d like to introduce you to Beth Kemler.
Hi Beth, so excited to have you with us today. What can you tell us about your story?
MP Fit Club began July 1, 2014 when I purchased a failing group fitness gym. At that time we were in a 4,000 square foot space with one large group fitness gym and a limited class schedule. For years I grinded and invested all our profits back into the business to help it grow. We continued to add more equipment and new class formats. In 2020 we were forced to shut down and some hard decisions were made. We went virtual for awhile, then offered outdoor classes, and eventually came back into our space. I knew during that time that if I wanted to make it beyond this setback that I would have to come back bigger and stronger than ever. I purchased some indoor cycle bikes and knew that was the next thing I wanted to add. In the search for a space to hold cycling classes, I found a 9,000 square foot space that we could move the entire business into. Our buildout and renovation process began the summer of 2021 and we opened our new space September of 2022. Less than two years later the opportunity arose to expand into the entire building, once again doubling our capacity. We now operate out of a 18,000 square foot building. We have two large group fitness gyms, four boutique studio rooms, and a wellness suite with massage therapy, infrared sauna. Our class schedule now includes cycling, Barre, Hot Yoga, Heated Pilates, Lagree, Strength training classes, Kickboxing, Cardio Boxing, and more!!!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road at all. The first year was super hard trying to build up membership and making sure we would be able to stay open. Being shut down during Covid was extremely challenging and luckily we were able to pivot and offer virtual services and our members continued to support us during that time. The buildout of our new space and the increased costs of expansion were very scary. Timelines were not always met with when we could take occupancy, we incurred extra expenses we were not expecting, and trying to figure out how to financially make it all come together.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
MP Fit Club & Studio is the largest group fitness gym/studio in central Michigan. We offer more formats/modalities than other group fitness studios. Each boutique studio is designed specifically for the format it houses. Not only do you have a group fitness room, but you have a cycle studio, Lagree studio, Barre Studio, and Hot Yoga/Pilates studio all under one roof. We offer a supportive and encouraging community where people of all fitness levels, ages, and backgrounds can join us. Our team are all certified instructors and are trained to be able to offer regressions and progressions to help people meet themselves right where they are. In addition to group fitness, we offer small group training, and personal training. We also have our Wellness Suite where we offer infrared sauna, red light therapy, and massage.
Do you any memories from childhood that you can share with us?
Spending a week at Jellystone Park with all of my cousins, aunts, and uncles each summer.
Pricing:
- Free Week Pass to Check us out
- $88 unlimited Basic Membership
- $125 unlimited Platinum Membership
- Punch Card options
Contact Info:
- Website: http://www.mpfitclub.com/
- Instagram: https://www.instagram.com/mpfitclub/
- Facebook: https://www.facebook.com/mpfitclub/
