Meet Ashley Rose Klein of Be Bold Fitness Co

Today we’d like to introduce you to Ashley Rose Klein

Hi Ashley Rose, so excited to have you with us today. What can you tell us about your story?
​Meet Ashley Rose Klein, a dynamic entrepreneur and wellness advocate whose journey is a testament to passion, resilience, and a deep commitment to empowering others. Based in Grand Rapids, Michigan, Ashley’s multifaceted career weaves together personal experience and professional expertise, creating a tapestry that enriches her community and beyond.​

From Personal Struggle to Empowerment: The Birth of Be Bold Fitness Co.

Ashley’s path to wellness advocacy was forged through her own health challenges. Struggling with PCOS and hormonal imbalances, she faced the complexities of weight management and health. Determined to transform her narrative, Ashley founded Be Bold Fitness Co., offering personalized coaching that emphasizes strength training, nutrition, mindset, and habit-building. Her approach guides women toward sustainable fat loss, empowering them to reclaim control over their health and embrace a balanced lifestyle.​

Extending Her Reach: Performance Coaching at Future

As a Performance Coach at Future, Ashley broadens her impact, assisting clients in overcoming burnout and achieving optimal health. She crafts individualized strategies that align with each person’s unique needs, fostering a supportive environment for personal growth and well-being.​

Pursuing Knowledge: Advancing in Behavioral Neuroscience

Never one to rest on her laurels, Ashley is pursuing Associate of Science (AS) and Associate of Applied Science (AAS) degrees in Behavioral Neuroscience at Grand Valley State University. This academic endeavor reflects her dedication to understanding the intricate connections between the nervous system and behavior, aiming to enrich her holistic health practices.​

Foundations in Service: Six Years in the Hospitality Industry

Ashley’s six-year tenure in the hospitality industry as a server, bottle service attendant, and bartender honed her interpersonal and customer service skills. This experience ingrained a deep appreciation for community engagement and the importance of creating positive, memorable experiences for others.​

Beyond Business: A Passion for Dance and Education

Beyond her professional pursuits, Ashley trained as a professional ballroom dancer at Social Dance Studio in Grand Rapids, reflecting her passion for dance and personal development. She is also pursuing an Associate’s Degree in Business at Grand Valley State University, aiming to enhance her ability to serve her clients and community effectively.​

Sharing Her Story: Author and Speaker

As an author, Ashley shares her journey of overcoming PCOS, infertility struggles, and the ups and downs of health and fitness. She aims to help women feel empowered to take control of their health. She extends her reach through speaking engagements, where she discusses wellness, personal development, and overcoming challenges, inspiring and educating her audience.​

A Family Affair: Building an Airbnb and Retreat Business

In a collaborative venture with her husband, Ashley is developing a property that blends comfort with tranquility, providing an ideal setting for relaxation and rejuvenation. Their commitment to excellence is reflected in every aspect of the project, from thoughtfully designed spaces to personalized guest services. This family-run business merges their talents and passions, creating a welcoming environment for visitors seeking a memorable stay.​

Shared Commitment to Hospitality

Drawing from their diverse backgrounds, including Ashley’s extensive experience in hospitality and wellness, they are dedicated to delivering exceptional service. Their hands-on approach ensures that every guest receives personalized attention, making each visit a cherished memory.​

A Tapestry of Passion and Purpose

Through her diverse roles and ongoing commitment to personal and professional growth, Ashley Rose Klein exemplifies the spirit of entrepreneurship and community involvement. Her journey is a testament to the power of passion, resilience, and the unwavering pursuit of empowering others, making her a cherished asset to the Grand Rapids community and beyond.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Embarking on the journey of establishing a hybrid fitness business—a fusion of online and in-person training—has been anything but smooth. Initially, I engaged a business coach, anticipating a more hands-on, life-coaching approach. However, the reality was quite different; I found myself primarily working with her assistant coach, which left me feeling disconnected from the guidance I had envisioned.

Navigating the complexities of a hybrid business model presented its own set of challenges. The need for continuous revisions and updates became evident, requiring monthly adjustments and, after six months, a comprehensive rebranding to better align with my vision and, I believe, with God’s plan for my life. This process was not just about tweaking services but about a deep, introspective alignment of my professional endeavors with my personal values and aspirations.

The endeavor to write a book while simultaneously launching a business added layers of complexity. Juggling these projects, alongside personal struggles with mental health and marital issues, tested my resilience. There were numerous moments when giving up seemed like the easier path. Yet, I felt a persistent, gentle redirection—a sense that I was being guided toward a purpose beyond my understanding.

Embarking on the path to authorship and public speaking has been a profound journey of self-discovery and fulfillment. Initially, I grappled with feelings of inadequacy, questioning my qualifications and readiness to share my story and insights. These sentiments are common among writers and speakers; Mel Robbins, a renowned motivational speaker and author, has openly discussed her struggles with self-doubt and how she overcame them to embrace her role as a speaker. Recognizing that these feelings are a natural part of the creative process has empowered me to move forward, embracing my voice and the unique perspective I bring.

Collaborating with my husband on rental properties and planning retreats for women managing PCOS aligns deeply with my sense of purpose. Together, we are developing spaces that offer more than just accommodation; they are sanctuaries for healing and connection. Our vision includes hosting retreats 1-2 times per year, specifically designed for women navigating the challenges of PCOS. These retreats aim to provide a holistic experience, combining nutritional guidance, enjoyable physical activities, and therapeutic practices focused on nervous system regulation. Participants will have the opportunity to learn how to prepare nourishing meals, engage in comfortable and effective movement routines, and participate in activities that promote inner peace and emotional well-being. This initiative is inspired by programs like Emersion Intensives, which emphasize actionable strategies for managing PCOS through lifestyle choices, including nutrition and stress management. By integrating my personal experiences with professional knowledge, I aim to create a supportive environment where women can reconnect with their bodies, find community, and embark on a journey of healing and empowerment.

These endeavors are not just projects; they are manifestations of my calling. Despite initial doubts and challenges, the excitement and fulfillment I derive from them affirm that I am on the right path—one that aligns with my passions and my commitment to making a positive impact in the lives of others.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
​At Be Bold Fitness Co., we specialize in empowering women to achieve sustainable health and wellness, particularly those navigating the challenges of Polycystic Ovary Syndrome (PCOS). Our holistic approach integrates personalized coaching in strength training, nutrition, mindset, and habit-building, tailored to each individual’s unique needs. What sets us apart is our unwavering commitment to aligning our services with both our clients’ aspirations and our core values, ensuring every aspect of our offerings resonates with authenticity and purpose.​

Beyond our fitness programs, we are developing a retreat space in collaboration with my husband, designed specifically for women managing PCOS. These retreats aim to provide a comprehensive experience that combines hands-on meal preparation, sleep strategies for hormonal balance, and enjoyable movement practices, including strength training with modifications for all fitness levels. Participants will also engage in gentle yoga sessions and nature-based excursions, fostering a deep connection with themselves and the environment. Inspired by programs like Emersion Intensives, our retreats focus on actionable strategies for managing PCOS through lifestyle choices, including nutrition and stress management. ​

We are most proud of our brand’s ability to create a supportive community where women feel empowered to take control of their health. Our services are designed to be accessible, compassionate, and rooted in evidence-based practices, ensuring that every woman who joins us feels seen, heard, and equipped to embark on her wellness journey. At Be Bold Fitness Co., we don’t just offer programs; we offer a partnership in health, guiding our clients toward a balanced and fulfilling life.

At Be Bold Fitness Co., we understand that living with Polycystic Ovary Syndrome (PCOS) can feel like an endless struggle. The constant fatigue, hormonal imbalances, weight fluctuations, and fertility challenges can leave you feeling frustrated and hopeless. You may have tried countless treatments, lifestyle changes, and doctor visits, only to feel stuck in a cycle with little relief.

That’s why we’re on a mission to empower women—especially those navigating the complexities of PCOS—to achieve sustainable health and wellness. Our holistic approach blends personalized coaching in strength training, nutrition, mindset, and habit-building, all tailored to your unique needs. What sets us apart is our unwavering commitment to aligning our services with your aspirations and our core values, ensuring that every aspect of our offerings resonates with authenticity and purpose.

But we don’t stop there. In collaboration with my husband, we’re developing a retreat space specifically designed for women managing PCOS. These retreats aim to provide a comprehensive experience that combines hands-on meal preparation, sleep strategies for hormonal balance, and enjoyable movement practices—including strength training with modifications suitable for all fitness levels. Participants will also engage in gentle yoga sessions and nature-based excursions, fostering a deep connection with themselves and the environment. Inspired by programs like Emersion Intensives, our retreats focus on actionable strategies for managing PCOS through lifestyle choices, including nutrition and stress management.

We’re immensely proud of our brand’s ability to create a supportive community where women feel empowered to take control of their health. Our services are designed to be accessible, compassionate, and rooted in evidence-based practices, ensuring that every woman who joins us feels seen, heard, and equipped to embark on her wellness journey. At Be Bold Fitness Co., we don’t just offer programs; we offer a partnership in health, guiding you toward a balanced and fulfilling life.

In 2024, we had the privilege of appearing on several podcasts and participating in both live and virtual events, expanding our reach and connecting with women seeking support and guidance. Looking ahead, 2025 promises even more opportunities for growth and collaboration. We’re thrilled to announce our partnership with Modere, a company renowned for its clean-label products and supplements. This collaboration allows us to offer you the highest quality products that align with our commitment to health and wellness.

Additionally, we’re eagerly anticipating the launch of my debut book, currently in professional editing, with an expected release in mid-summer, likely July. The book delves into my personal journey with PCOS, the impact of chronic health conditions on relationships, and provides a framework for healthy living. Central to the book is the “333 Method,” a 16-week program that emphasizes movement, meals, and mindfulness. This method guides you through five unique phases, with progress check-ins, to establish habits that support personal growth and identity transformation.

At Be Bold Fitness Co., we’re more than a fitness company; we’re a community dedicated to supporting you in your health journey, providing you with the tools, knowledge, and support you need to thrive.

If we knew you growing up, how would we have described you?
Growing up, I was a bundle of energy and curiosity. As an all-season athlete, I thrived on the hustle, juggling multiple extracurriculars while running on just 4-5 hours of sleep. I loved being outside—whether it was by the lake, on the beach, or wandering through the woods, nature was my happy place. I found joy in time spent with animals, my friends, and family, and those connections always grounded me.

Academically, I wasn’t the “traditional” student. Instead of getting lost in textbooks, I’d skim through the “important parts” and rely on SparkNotes to ace the tests. Despite my laid-back approach, I was reading at a college level by 5th grade. The school library didn’t excite me much—except for A Series of Unfortunate Events. The Baudelaire orphans and their wild, unpredictable adventures mirrored my own restless spirit.

I was always seeking the next challenge, the next adventure, and the next opportunity to learn and grow. I was that kid who couldn’t sit still, always chasing the next thrill, always moving forward.

Creatively, I had a deep love for music and the arts. I played several instruments, and in my younger years, I thrived in show choir and theater, singing, dancing, and performing. But as I got older, school call hours and limited electives meant I had to choose, so I stopped performing but carried that creative energy with me. I kept notebooks—tons of them—under my bed, constantly writing. Whether I was journaling about my life and experiences or turning my thoughts into songs and poems, I was always expressing myself in creative ways. It’s no surprise to me now that I’m writing a book—it feels like I’ve been building up to this for years.

But life took a sharp turn when I lost my brother at 14 to a drug overdose. Addiction had always been a shadow in our family, and that tragedy hit hard. Everything changed. My friendships shifted, my interests evolved, and I found myself reaching for comfort in all the wrong places. It wasn’t long before I was struggling with my own battles with addiction through high school and college. I withdrew from college, citing “health issues,” but deep down, I was running from the chaos I was facing internally. In high school, I had been ahead of the game—completing AP classes, dual enrollment programs, and gearing up to graduate early. But by the time college came, I felt lost.

I changed my major a few times, landing on Behavioral Neuroscience, a field that fascinated me—understanding the brain, behaviors, and how trauma shapes us. But after completing my studies, I still wasn’t sure what to do with it. It wasn’t until nearly a decade later that I realized how deeply connected my experiences with trauma, health, and addiction were to the very work I wanted to pursue. I’m now more certain than ever: I’m ready to dive into a degree focused on behavioral neuroscience and trauma, to better understand the mind-body connection and how to help others heal.

My journey has been anything but linear, but every twist and turn has shaped who I am today. I’m learning to embrace the messiness of it all—the pain, the growth, the challenges—and I wouldn’t change a thing. Because it’s this story that drives my passion for helping others find strength in their own healing, to reclaim their health, their sense of self, and their path forward. And it’s this same story that fuels my desire to write, to share, and to connect with others through my words.

Pricing:

• 16 Week Program | $1,500 for 16 Weeks
• Custom Workouts Only | $150/M
• Community Call | $50/M
• Custom Hybrid Coaching Package | TBD
• Collecting Emails for Folks to Join my Book Launch Team!

Contact Info:

• Website: https://mailchi.mp/5262c4ff7845/be-bold-fitness-co
• Instagram: https://www.instagram.com/coachashleyroseklein/
• Facebook: https://www.facebook.com/people/Coach-Ashley-Rose-Klein/61567525123672/#
• LinkedIn: https://www.linkedin.com/in/ashley-rose-klein-cpt-8270a3137/
• Youtube: https://www.youtube.com/@coach_ashleyroseklein
• Other: https://www.threads.net/@coachashleyroseklein