Today we’d like to introduce you to Emily Hobson
Hi Emily, thanks for joining us today. We’d love for you to start by introducing yourself.
For as long as I can remember, I have been a fiercely independent person. My parents were hard-working folks, my mom an MSN, RN CNE for Corwell Health and my dad a Project Manager for a Commercial Construction crew, and raised their three children with high expectations for us to be just as successful, if not more so, than they are. So imagine, if you will, their eldest and only daughter, came to them and put their faith and trust to the test.
During the pandemic, I had transitioned from a 9-5 desk job, back to being a full-time nanny. Anyone who worked in childcare or education at the time will tell you that COVID changed everything. I nannied through the pandemic, working with work-from-home parents, children on their continued education, as well as making sure they developed social, speech, and motor skills, but for shorter periods. Working with infants became my specialty, and parents would hire me for just long enough to hit those developmental milestones and potty trained just in time for Pre-School. Keeping up with this cycle and filtering through now a third family, I was feeling a bit drained. Building up bonds just to say goodbye takes an emotional toll, and not only that, but full-time positions were becoming less needed as parents began working hybrid or full-time work from home positions. I was met with a choice: I could find yet another new and exciting career path or I could lower my requirements and take a part-time position. Remember when I said I was a fiercely independent person who put my parents, and now my husband’s, faith and trust in my abilities to the test? I decided to do both.
Just like that, the idea for Mommy’s Helper Detroit LLC was born. We became a one-stop service for housekeeping, home organizing, and laundry services all in one visit. At first MHD started as a filler for my time. I would go into families’ homes, start doing their laundry, wiping down their countertops, and putting back together play areas in a neat and organized fashion, much like I would do for the families I worked for. Word spread quickly of the help and housekeeping I was offering, that I found myself booked and busy! It was enough consistency and interest that I knew I had started something I wasn’t going to be able to put down so easily. I ran the idea by a friend of mine who got me in touch with an insurance company, who then got me in touch with an enrollment agent, and now I have a fully operational LLC that specializes in your home!
We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting a business is as thrilling as can be, but what comes with the highest of highs, comes the lowest of lows.
I saw my friends less, my family less, I had to pull back on volunteering in my local nanny community, and began spending what would be my free time creating marketing materials, spreadsheets, guidebooks, building up our social media presence, and taking on more clients by stacking them in my schedule. Not to mention, everything costs so much money. Anything you would need to properly record a service-based business, came with a subscription charge. You begin to reminisce when it was all just an idea, that you start to question if you did the right thing. Did you move too fast? Did you start too late? Is this sustainable? Did I make the right call?
Then the looming embarrassment of calling it quits hangs over you like a gray cloud that you have to just keep smiling. Pretending that everything is fine, that you’re not overworked, or in over your head. You know exactly what you’re doing and you’re doing it very well! And it worked. That mindset kept me in the game long enough for me to make it past the big push to prove, not only to myself, but to the people who watched and waited for you to fail that you had done it. And not only that, but that you were thriving in this new business venture.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I am so proud of what MHD has grown into! What started as a small housekeeping idea, grew into an in-demand resource for families. By providing all three aspects of our business, it’s turned into a resource that will help families achieve their household goals, and keep it functioning. I observed in this industry that most housekeeping companies focus only on one aspect of our services. What makes MHD different is we go above and beyond to make spaces more practical or provide order to the growing chaos. The way I see it, all three aspects of our business go hand-in-hand. If you request laundry services, clients will have us stay to organize your closet or re-fold and put away items in their dresser drawers and closets. If their request is to have us organize the playroom, we will sanitize, dust, and/or wipe down your storage options and toy pieces. Clients can simply request one aspect of the service we provide, but our other options give us an edge and keep us relevant in this competitive market.
Anyone can start a housekeeping business, but quality matters. Your knowledge of products, organizing methods, and housemaker talents matters. I want to inspire anyone in a position that if they feel they have to choose between doing one or the other, that they can do more. Your home isn’t a one and done mission, it’s a constant that you have to keep up with. So why should we operate the same way?
What are your plans for the future?
I’m very excited to share that our current operations are growing! With demand keeping up, I have opened up Mommy’s Helpers’ doors to accepting applicants, and have begun to hire Helpers. I currently have a team of four that are expanding our current hours and locations served, while also opening up more opportunities within the business to take on bigger projects. We are looking forward to becoming a locally sourced business for all home organization needs such as nursery nesting, kitchen storage, hobby storage, reimagining children’s play areas, and more! With my growing team, the possibilities are endless. We also partner closely with another company and have developed a package that includes home organization and deep cleaning. Making our business a one-stop-shop for all of your household needs.
I’m also happy to share that after just a couple of years, I am getting ready to move into my ownership role full time later this year! This is a business owner’s dream. What began with an idea, and ambitions to be our own boss, it feels gratifying that you can prove to yourself that you were right. It is a good idea, and a need within the community, that you can rely on and grow into.
Pricing:
- $30/Hour
- Full 6 Hour Service is $165, giving client’s 50% off that final hour
- $30 Off Referral Codes Available
Contact Info:
- Instagram: https://www.instagram.com/mommyshelperdetroit/
- Facebook: https://www.facebook.com/profile.php?id=61555487167204
