Daily Inspiration: Meet Katie Valtchev

Today we’d like to introduce you to Katie Valtchev

Hi Katie, please kick things off for us with an introduction to yourself and your story.
I started freelancing in 2021 after quitting my corporate job during the pandemic. I had been reflecting for a while on how I wanted to spend my time, what type of work would be fulfilling for me, and how I could better prioritize my values in my daily life. I felt like I would deeply regret it if I didn’t make a big shift in my work life.

After taking the leap, a loved one reached out to me with a request to create social media content for her business. I was so excited to have an opportunity to use my creative skillset while also helping someone else. It felt like the perfect opportunity. It also showed me that I could go out on my own and start offering my services to other businesses.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Freelancing has been wonderful for so many reasons. I highly value that it’s provided me with the flexibility I needed to handle life over the past few years.

There was time with family that I would’ve missed out on, working trips to London that I wouldn’t have been able to take if I were still in a corporate job, and even the more mundane things like routine appointments that would’ve been more difficult to schedule.

That’s not to say that it’s been easy. Freelancing is a mirror that will show you your greatest strengths and deepest flaws. It continually pushes you to grow, and the learnings I’ve had along the way make me appreciate this experience so much more. I feel more ownership, pride, and gratitude for my work today.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m the proud freelancer behind KLV Copywriting, and I specialize in social media marketing, content marketing, and copywriting with a human touch. My focus is on bringing the human element to whatever I’m writing. I help my clients tell their story and build connections with their audience.

The moments I’m most proud of are when a client tells me someone complimented them on their social media, when a press release gets published, or when someone tells me they really connected with something I wrote.

My clients are doing important work, and I’m grateful to have the opportunity to put a spotlight on their work. I’m happiest when I’m helping other people put their best face forward.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
We’re at an interesting point of tension right now in the industry. You have AI being pushed as a way to maximize production, so many platforms are demanding our attention with huge volumes of content, and TikTok is facing a potential ban that would have major implications for the industry.

We’re already reaching a point of frustration with the sheer volume of content that’s being put out with AI and how it’s ruining the experience on social media overall. AI has pushed the conversation forward with the quantity of content that we can publish in a day on multiple platforms, but it’s left out the enjoyment of the end user.

This is creating a shift where only the most unique, creative, and engaging creators will thrive. If you’re not building an emotional relationship with your audience or creating something memorable, you’ll just become noise. When people have so many creators, brands, and platforms to choose from, they are going to become more discerning with who they follow and engage with.

With regards to AI, I see the pendulum swinging the other way. Brands will want to pay to work with individuals who specifically aren’t working with AI. The brands that will see the most success with their marketing are the ones that are prioritizing creativity and working with creators who aren’t afraid to brandish their own aesthetic and voice.

We’re also seeing this shift toward building community. Brands and influencers are becoming their own channels and building their own communities of like-minded individuals. These communities of people with shared interests will be one of the highest value offers creators can provide.

Brands and creators that have already built online communities will be in a great position to start hosting in-person events that bring people together. We’ll start to favor in-person connections over the online ones.

Contact Info:

• Website: https://klvcopywriting.com/
• Instagram: https://www.instagram.com/klvcopywriting/
• Other: https://kateknowseverything.substack.com/