Community Highlights: Meet Meaghan Murphy of Real Leverage Solutions

Today we’d like to introduce you to Meaghan Murphy

Hi Meaghan, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I guess I would start my story in Chicago, where I studied film at Columbia College Chicago. I always knew that I wanted to work in a creative field and I was always attracted to film. Working on both student and professionals films taught me skills you can’t learn anywhere else. There were early mornings, late nights and a lot of hurry up and wait but I loved every second of it.

When I moved to Los Angeles to pursue my career, I ended up in a very niche part of the industry, reality tv casting. I worked for Popular Productions based in Hollywood where we casted a variety of shows for networks like MTV, VH1, NBC, and more. I’m not really sure how to describe what it’s like working as a reality tv casting producer because every single day is different. We would travel to major cities for months at a time searching for talent. For shows like CMT’s Party Down South, we scoured the south for 3 months, attending everything from NASCAR races at Talladega Speedway to the interstate Mullet Toss at the Florida Alabama border. This is where I discovered the power of social media as a professional tool. To meet the specific needs of networks and find the perfect candidates, I needed to cast a wide net. Social media became an essential part of that process. It allowed me to target the right people, dive into local communities online, and connect directly with potential talent in a way that traditional methods couldn’t achieve.

My time in Los Angeles was invaluable, filled with experiences that I cherish to this day. But as time went on, the high cost of living and the unpredictability of the industry led me to make a significant decision: to move back to Michigan. Around that time, my mother had transitioned to an exciting new career in real estate, and I saw an opportunity to pivot my own career path. As I transitioned into real estate, I found myself drawn to the behind-the-scenes work, where I felt most comfortable and truly in my element. I quickly took on the role of managing the paperwork and administrative side of transactions, while my mom, Lori, became the face of our team. We leveraged the power of social media, interviewing local businesses and consistently providing value to our followers.

After getting married, I took on the role of assistant Market Center Administrator (MCA) at KW Realty Livingston. It was during this time that I observed a common challenge among realtors: many of them were “people persons,” excelling at building relationships and closing deals but struggling with the administrative side of the job. Tasks that required time in front of a computer—like paperwork, social media content, and transaction coordination—were often overwhelming and time-consuming for them. Though there were companies that provided administrative support, I envisioned something even more comprehensive. An all-in-one company that could help them find, retain and service clients, without costing them an arm and a leg.

I launched Real Leverage Solutions in December of 2021, working after hours and was fortunate enough to see our clientele grow rapidly. This growth allowed me to transition to running the business full-time. One of my proudest moments was bringing my mom, Lori, on board as our full-time Sales Director. Her natural talent for building relationships and engaging with people became a cornerstone of our team. I was also able to hire Anna Sophia, an exceptional transaction coordinator and master organizer, whose attention to detail kept everything running smoothly. With their support, I now focus fully on helping realtors and small businesses use video and social media—particularly reels—to reach their ideal clients. Our emphasis on hyper-local content allows us to stay connected to the community, making us a true part of it.

Now, I get to do what I love best: combine my background in film, my passion for supporting others, and my expertise in digital media to help realtors and small business owners thrive. It’s the perfect blend of all my skills and experiences, and it’s incredibly rewarding to see the difference we make.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I think running a small business, especially when you’re starting from ground zero is always challenging, no matter what industry you’re in. The typical ups and downs and downs of a startup we’re definitely exacerbated by the fact that we were in the real estate industry which has been particularly volatile in the last few years. When interest rates jumped in 2022, the market shifted dramatically. Many of our initial clients, who were overwhelmed with business during the real estate boom, suddenly found themselves struggling to generate leads as the market slowed. Fortunately we saw this an opportunity to pivot and that’s when really started focusing on social media as a tool for lead generation. It became became not just a marketing tool but a lifeline, helping agents stay visible and relevant even in a slower market.

That pivot allowed us to not only retain our clients but also grow, as more agents realized the importance of having a strong online presence. It reinforced the idea that in business, adaptability is everything. Challenges will come, but with the right mindset and strategy, they can turn into your biggest opportunities.

We’ve been impressed with Real Leverage Solutions, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
At Real Leverage Solutions, we specialize in helping real estate professionals and small business owners streamline their operations and grow their online presence. We offer two core services: Transaction Coordination (TC) and Social Media Marketing.

On the TC side, we take the administrative load off realtors’ shoulders, handling everything from contract to close. When you’re a realtor, especially when you’re just starting out, you’re essentially running your own small business. You’re expected to wear all the hats—salesperson, contract specialist, bookkeeper, marketer. It’s overwhelming, and it’s easy to see why so many newer agents get burned out.

What I’ve noticed is that agents often hit a point where they’re ready to grow, but they’re not quite there financially to hire full-time help. They’re stuck between needing more support and not having the consistent income to justify that expense. That’s where we come in. We provide personalized, hands-on support, acting as an extension of their business without the full-time commitment. The beauty of it is that they only pay us when they have a deal, so it’s a win-win.

On the social media side, we help realtors and small business owners show up online in a way that feels authentic and connects with their ideal clients. One thing I’ve learned is that a lot of people know they need to be on social media, but they either don’t have the time, don’t know what to post, or feel awkward in front of the camera. That’s where we come in.

We specialize in creating customized, hyper-local content that’s tailored to their brand and their audience. The businesses we work with aren’t focused on going viral or racking up a million followers—that’s not their goal. What they really need is to connect with their local community and turn that engagement into real clients or customers. Customers can work with us directly through our monthly subscription, where we take a deep dive into their brand, their audience, and their unique goals. This isn’t a one-size-fits-all service—we really get to know their business so we can create content that resonates. We handle everything from scripting to filming, editing, posting and engagement. This also includes access to our private Facebook community, Reels for Deal$, where members can network, collaborate, and get support. It’s a space for learning, sharing, and making social media fun and effective.

And looking ahead to 2025, we’ll be launching several courses to give realtors and small business owners the tools they need to master social media on their own. Whether they want to dive into video marketing, build a better content strategy, or just learn how to stay consistent, we’ll have something for everyone.

At the end of the day, our mission is to help people use social media as a powerful tool for growth—not just something they check off their to-do list. It’s about creating content that works for them and their unique business.

Can you talk to us a bit about happiness and what makes you happy?
So many things make me happy! I absolutely love what I do—working with different people across various industries, being creative, and thinking outside the box. No two days are the same, and every client brings something unique, which keeps things exciting and fun for me. I also love traveling, going to concerts, spending time with my dogs, my nephews, my boyfriend. I love movies and music and books and art. Learning new things and developing new skills always brings me joy, but honestly, some days I’m just as happy lounging in my pajamas, enjoying a quiet day. What truly makes me happy is the freedom I have as a business owner. I get to do work that fulfills me, on my own terms, while still having time to pursue the things that bring me joy.

Pricing:

• Platinum Listing Coordination: $600
• Silver Listing Coordination: $300
• Platinum Transaction Management: $400
• Silver Transaction Management: $250
• Social Media Marketing Subscription: $400/ month

Contact Info:

• Website: https://realleveragesolutions.com
• Instagram: https://www.instagram.com/real_leverage
• Facebook: https://www.facebook.com/realleveragesolutions
• TikTok: https://www.tiktok.com/@real_leverage