Meet Kennedy Hatfield of Midland

Today we’d like to introduce you to Kennedy Hatfield

Hi Kennedy, we’d love for you to start by introducing yourself.
I started sharing fitness content on Instagram and TikTok (@kennerd.fit) in May 2022. Since then, I’ve built a supportive community of women who share a similar journey to mine: women who want to improve themselves while balancing a 9-to-5 job. Along the way, I’ve had the privilege of collaborating with well-known companies, meeting amazing people, and, most importantly, sharing content that reflects my passions and inspires others.

Recently, I launched my first-ever workout plan, She WORKSout, which is designed to help busy women build muscle and lose fat. I’m incredibly grateful for the community I’ve created and excited about the positive impact social media can have moving forward.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
With any form of content creation and social media presence, there are bound to be challenges. The path to growth isn’t always smooth, and it certainly wasn’t for me. However, one of the biggest turning points in my journey was when I started making my content more authentic and true to myself. This allowed me to connect more meaningfully with my audience—a big step in the right direction.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I create fitness content on social media with a focus on helping working women improve themselves while balancing a 9-to-5 job. This message is incredibly meaningful to me because it’s not just something I share—it’s my own story. I want to be the person I needed when I was navigating my own fitness journey.

From sharing gym tips and detailed workout routines to posting “Get Ready With Me” (GRWM) videos for the gym, my goal is to be someone people can not only learn from but also truly relate to. One of the accomplishments I’m most proud of is the recent release of my workout program, She WORKSout. designed BY someone who wants to better themselves while working a 9-to-5 FOR women in the same situation! I believe that sets me apart from others and allows me to truly connect with my audience. My goal isn’t to be aesthetic—it’s to be authentic and real, so when people see my content, they see the true me.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
Although my journey began a few years after Covid-19, that time period showed me the true power of social media. I saw how it brought people together, and that was incredibly inspiring. It was during that time that my admiration for social media began. I just needed some time to discover my purpose in creating my own platform.

Pricing:

• She WORKSout – $19.95 but 50% off with code “KENNERD50”

Contact Info:

• Website: https://linktr.ee/kennedyhatfield
• Instagram: https://www.instagram.com/kennerd.fit
• Other: https://whop.com/checkout/plan_dHSRblHUQhwZa?d2c=true