Today we’d like to introduce you to Ariel Ellis
Ariel, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve always been driven by a deep desire to tell stories—real, evocative stories that explore the complexities and commonalities of everyday lives. Initially, I thought becoming a journalist was the perfect avenue to do that. But I found myself feeling stifled creatively. Realizing I needed a change, I pivoted to work as an Art Director for Woodward Original, a production company based here in Detroit.
I was working alongside established directors building treatments for them and helping bring their visions to life. At the time, being a director myself seemed out of reach. Until one day, it wasn’t. I developed a treatment that didn’t have a director attached. I made a bold plea to the production company: if I could pitch the creative and win the job, I wanted the chance to direct it. They agreed. The stakes felt really high. I remember pouring so much of myself into that pitch. It proved to be a turning point for my career—I won the job. That production marked the beginning of my journey as a director, and I’ve been directing full-time ever since.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road hasn’t been without bumps. Running a film set as a young Black woman, I have sometimes been met with skepticism. My response was to let the work speak for itself. When my projects began to earn notable awards, I remember some of the congratulations feeling dismissive: ‘I loved that project; how much of that was you?’ or ‘It’s okay if what you do after this isn’t as good.’ I was even told to enjoy my ‘hot streak,’ as if the work would fizzle out eventually. Undeterred, I continued to deliver high-quality work, which led to more opportunities. Word of mouth became my ally, and I found myself continually booked and in demand. The doubts I had before taking the leap into directing were replaced by a resolve to prove my capability. I wanted to make it impossible for anyone to doubt my ability to do the job I loved so deeply. But operating that way is unsustainable. I had to learn that my journey is not defined by external validation but by the passion that led me into that room to pitch my first project. It’s the same passion that keeps me learning, growing, and creating.
Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a film director specializing in commercials, documentaries, social impact, and branded content. My journey has led me to create impactful spots for The Innocence Project, Kingsford, Pepsi, Crown Royal, Rocket Mortgage, Huntington Bank, and more. One of my greatest strengths as a director is fostering an environment where people can be their true selves in front of the camera. This approach allows me to capture genuine, heartfelt moments that resonate deeply—bringing a poignant reality to my films.
Do you have any advice for those just starting out?
Starting out can be challenging. It’s natural to feel self-doubt, especially when you’re not yet the most knowledgeable and experienced person in the room. Being a new director means you’re likely not going to know more about lighting than your gaffer or more about cameras than your DP, but that knowledge will come with time. What matters is the unique vision you bring as a director—something no amount of technical skill can replace. Embrace your distinct perspective, stay persistent, and trust in your ability to tell powerful stories. Your unique voice is your greatest asset, and it will guide your growth and success in this field.
Contact Info:
- Website: https://www.woodwardoriginal.com/arielellis
- Instagram: https://www.instagram.com/arielellis_/
Image Credits
Xavier Cuevas
